January 22, 2010 10:00 ET

SalesFUSION Announces Marketing Partnership With CSG|PR

ATLANTA, GA--(Marketwire - January 22, 2010) - SalesFUSION™ (, the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform, today announced it has formed a marketing referral partnership with CSG|PR (, a leading full-service public relations firm serving clients nationwide.

The agreement was designed to provide more integrated marketing/public relations offerings for both SalesFUSION and CSG|PR clients.

"While public relations is a critical component of a B2B company's strategy, it can often be one of the more difficult and expensive channels to implement," said Kevin Miller, EVP Marketing and Sales for SalesFUSION. "With this CSG|PR partnership, we have a tremendous resource at our customers' disposal. The professionals at the firm have created a number of high-value programs that are both efficient and cost effective, and we believe our clients and our prospective clients will benefit from their expertise."

Denver-based CSG|PR subscribes to a practice-focused approach, offering in-depth knowledge and an established network of contacts within the industries it represents, including financial services, education, environmental sustainability, consumer products/services, and health and wellness. The firm creates targeted, measurable traditional and online public relations and communications campaigns tied directly to the overall marketing and/or strategic objectives of its client companies.

"In today's world, a properly constructed public relations program can drive a significant amount of inbound search engine and social media traffic," says Steven Shapiro, founder and President of CSG|PR, "and it's crucial for B2B marketers to have the tools in place to track these inbound leads. SalesFUSION's web forensics product is a perfect complement to what we do in the PR channel."

SalesFUSION is an on-demand enterprise lead management company committed to changing the way the world creates and manages leads. The firm recently launched its 2010 B2B Marketing Experts Webinar series, a program designed to feature the hottest and most pressing topics in the industry, with some of the leading consultants and vendors in the space co-presenting the sessions along with SalesFUSION. More information on the B2B Marketing Experts Webinar series is available in the SalesFUSION Online Resource Center.

About SalesFUSION

SalesFUSION 360 provides software that accelerates revenue by connecting sales and marketing with prospects at the moment they are ready to buy. This is made possible through the SalesFusion 360™ suite, which complements Sales Force Automation applications by adding an on-demand enterprise lead management service. SalesFUSION 360 increases lead quantity, lead quality, and revenue conversion rates by integrating and automating the lead management process. For more information, visit

About CSG|PR

CSG|PR is an independent public relations agency serving clients in education/corporate learning, financial services, environmental sustainability, consumer products, public affairs, and health and wellness. Headquartered in Denver CO, CSG|PR prides itself on providing clients nationwide with a suite of services that reflect the firm's commitment to exceptional service, expertise in the industries it serves, and a focus on measurable results. For more information, visit

Contact Information

  • For more information, please contact:
    Kevin Miller
    Email Contact