SOURCE: Sage Software

September 27, 2005 09:00 ET

SalesLogix Selected to Provide Syndesis With Immediate Improvements in Employee Productivity and Performance

Global Telecommunications Software Leader Chooses SalesLogix Over for Flexibility and Low Total Cost of Ownership

SCOTTSDALE, AZ -- (MARKET WIRE) -- September 27, 2005 -- Sage Software today announced that Syndesis Limited, a global telecommunications software company, is completing migration to the SalesLogix CRM suite. After evaluating solutions from numerous CRM vendors to help the organization achieve improvements in employee productivity and performance, Syndesis selected SalesLogix for its high level of product flexibility and low total cost of ownership.

"Syndesis is currently in high-growth mode. We needed a CRM solution that eases the transition of valuable customer information during staff and organization changes. This is especially important as Syndesis continues to encounter growth opportunities through new sales and acquisition. It is vital that productivity, performance and customer satisfaction remain at the highest level as these changes occur," said Colin Hales, assistant vice president, sales development and operations for Syndesis.

Syndesis began its evaluation of CRM vendors in late 2004, during which time Syndesis acquired a subsidiary which had previously implemented Following this initial phase of evaluation, the company immediately recognized the need for a single CRM solution that enabled improved functionality and a lower total cost of ownership. Additionally, one of the most important criteria was flexibility. Syndesis needed a solution that provided ease of implementation, but was also flexible enough to integrate with the company's existing accounting and help-desk applications. Furthermore, as Syndesis continues to rapidly expand its service offerings and customer base, the company required a CRM product that was easily customizable.

SalesLogix exceeded the requirements for flexibility, total cost of ownership, vendor stability and security set forth by the Syndesis evaluation team. Currently, the solution is primarily being used for its lead management and marketing capabilities. The second phase of implementation, which consists of further product integration to user interfaces and reporting, is currently underway.

"As businesses grow, their CRM needs grow as well. When this happens, companies need solutions that allow for a more flexible and mature implementation," explained Bob Neeser, vice president of CRM sales for Sage Software. "This has been the case practically every time we have replaced an existing system like Syndesis' selection of SalesLogix once again demonstrates the strength and versatility of the Sage Software CRM product family."

Syndesis' new solution has already delivered a significant return on investment through customer account management and improvements in employee productivity and performance. Syndesis is also realizing a reduction in its sales cycle and expects to see even more improvements in this area as further use of SalesLogix takes effect. Currently, there are 65 Syndesis employees using SalesLogix. Client 1 Technologies, a Sage Software business partner, will continue working with Syndesis throughout the second phase of implementation.

"The CRM professionals at Client 1 are delighted to be working with the Syndesis team," said Ken Hughes, managing partner of Client 1, a Sage Software business partner specializing in CRM solutions and services. "Client 1's understanding of our customers' business processes has enabled our team to craft a solution tailored to Syndesis' needs. At the end of the day it's all about selling and servicing your clients more effectively than your competition and that's what we're allowing Syndesis to do," Hughes concluded.

SalesLogix CRM Suite

With over 7,000 customers worldwide, SalesLogix is the CRM leader for small to medium-sized businesses. SalesLogix delivers easy-to-use and integrated sales, marketing, customer service and support automation solutions that can be tailored to an organization's unique customer acquisition, retention and development processes. SalesLogix is available through the Sage Software CRM channel of over 450 business partners. For more details, visit or call 800-643-6400.

About Syndesis (

Syndesis is the leader in Convergent Service Delivery Management, empowering the world's leading Communications Service Providers to deliver new network experiences for their customers. Renowned for customer success, in-depth network expertise and off-the-shelf support for more technologies and equipment than any other OSS software developer, Syndesis is the vendor of choice in deployments at more than 20 major service providers worldwide including Bell Canada, British Telecom, Cingular, MCI, Qwest, SBC, Sprint, Swisscom, Telecom Italia, Telefonica Empresas, TELUS and Verizon Wireless. Billions of dollars in service provider revenues from millions of new data services are processed through Syndesis platforms annually. Well-funded and privately held, Syndesis is backed by leading venture capital firms including Greylock, Helix, Pequot, Sequoia and VenGrowth.

About Client 1 Solutions Services

Client 1 is an international Customer Relationship Management solutions firm headquartered in Montreal, Canada. Founded in 1996, the company provides professional services and software solutions that enable business managers to increase revenues and improve both customer satisfaction and organizational productivity. For more information, please visit or call (866) 254-3681.

About Sage Software (formerly Best Software)

Sage Software offers leading business management software and services that support the needs, challenges and dreams of more than 2.4 million small and mid-sized business customers in North America. Its parent company, The Sage Group plc (LSE: SGE.L), supports 4.5 million customers worldwide. For more than 25 years, Sage Software has delivered easy-to-use, scalable and customizable software for accounting, customer relationship management, human resources, time tracking and the specialized needs of accounting practices and the construction, distribution, manufacturing, nonprofit and real estate industries. For more information, please visit the Web site at or call (866) 308-2378.

© 2005 Sage Software, Inc. All rights reserved. The Sage Software logo and the Sage Software product and service names mentioned herein are registered trademarks or trademarks of Sage Software or its affiliated entities. All other brands are trademarks of their respective companies.

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