SOURCE: Salon City, Inc.

November 02, 2009 08:37 ET

Salon City's Digital Version of BE! Magazine Complements Print Publication

BEVERLY HILLS, CA--(Marketwire - November 2, 2009) - Ewire -- Salon City, Inc. (PINKSHEETS: SALN). As part of its business plan to extend content to multiple platforms, Salon City has continued showcasing the digital version of BE! Magazine through its Beautymaker Net News to over 150,000 viewers each month. The digital and print publication working together has proven to be a very successful combination in delivering content to a much wider sphere of readers and viewers.

"The cross-platform media properties are integrating rather well," says Steven Casciola, president and CEO of Salon City, Inc. "Our involvement in the professional salon industry, coupled with the fact that more and more celebrity news is coming to Beauty Entertainment magazine's editors, is making both the digital and print product much more appealing. What's interesting is to compare the two readers; one prefers print over digital, and vice versa. Each has their preferences, and either way, it's good for us knowing that we can give them what they prefer."

"Salon City is expanding the Company's content distribution and creating new avenues of engagement with its audiences," says Christopher Mannor, style director for BE! Magazine. "We believe that fresh, proprietary content will ultimately prove to be a unique asset of the company."

Casciola commented, "Our close relationships with the beauty industry has always allowed us to produce high-end content at a low price, and BE! is no different. It is increasing a substantial cost savings, lowering our COG and our overall expenses. As we enter our third month and third issue, the Company sees that scaled opportunities do still exist using both media platforms synergistically. It's all about reducing expenses while maximizing revenues."

ABOUT SALON CITY, INC.

Salon City, Inc., is an emerging public media company, lifestyle brand and independent marketing network for products, distribution and services. Salon City was the first to brand the genre, 'Beauty Entertainment.' It publishes its flagship consumer publication, Salon City magazine, Beauty Entertainment magazine, Beautymaker Net News, and produces the award-winning web show, Hollywood CeleBeauty, online media, licensed events and awards shows. For more on Salon City, visit http://www.saloncity.com

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