Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd.

February 23, 2010 14:00 ET

Samsung's "Eco-Class" Is in Session

Vancouver school children join Samsung's Eco-Ambassador James Balog, globally acclaimed environmental photographer, to learn the lessons of climate change

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Feb. 23, 2010) - Samsung Electronics Co., Ltd., the Worldwide Olympic Partner for Wireless Communications Equipment, and internationally acclaimed environmental photographer James Balog, whose work has drawn attention to the dramatic melting of the world's glaciers, joined today with 30 grade seven students from Mackenzie Elementary to conduct an Eco-Class highlighting the urgent fight against climate change. The class was held at Olympic Rendezvous @ Samsung (OR@S) located in David Lam Park.

"These children represent the future of our planet and through our own actions, we can inspire them to reduce their environmental footprint," said Mr. Gyehyun Kwon, Vice President and Head of Worldwide Sports Marketing, Samsung Electronics Co., Ltd.

As Samsung's Eco-Ambassador for the Vancouver 2010 Olympic Winter Games, James Balog led the students in a discussion of the actions they can take to contribute to a healthier environment, and the vital role that future generations have to play in the caretaking of our planet.

"It is such a highlight for me to teach young minds about what they can do protect the environment," said James Balog. "Their earnest concern for the health of the planet and eager readiness to take action keeps me motivated as Samsung's Eco-Ambassador to continue raising awareness about climate change."

Following the Eco-Class, the children also planted tree seedlings to symbolize "planting the seeds of environmental change" for present and future generations.

Samsung is committed to helping to reduce the impacts of climate change. The corporation's Eco-Management 2013 plan, announced in July 2009, details a comprehensive set of sustainability goals to be achieved by 2013 that includes the reduction of greenhouse gas (GHG) emissions from manufacturing and products, the development of eco-friendly products, financial investment in eco-management initiatives, and enhanced green partnerships with suppliers and partners.

About Samsung's Involvement in the Olympic Games
Samsung began its Olympic Games involvement as a local sponsor of the Seoul 1988 Olympic Games. Beginning with the Nagano 1998 Olympic Winter Games, the company extended its commitment to the Olympic Movement as the Worldwide Olympic Partner in the Wireless Communications Equipment category, providing its proprietary wireless communications program, called Wireless Olympic Works (WOW), and mobile phones. These innovative wireless technologies provide the Olympic Family with real-time information and communications services. Samsung's commitment as a Worldwide Olympic Partner continues through to the Rio 2016 Olympic Games. For more information, please visit: www.samsung.com/vancouver2010.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in telecommunication and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices in 61 countries, the company is recognized as one of the fastest growing global brands and a leading producer of mobile phones. For more information, please visit: www.samsung.com.

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