SOURCE: San Francisco Chronicle

October 08, 2007 19:13 ET

San Francisco Chronicle Announces New Senior Vice President of Advertising

SAN FRANCISCO, CA--(Marketwire - October 8, 2007) - Michael LaBonia joins the San Francisco Chronicle as Senior Vice President/Advertising. He previously served as Senior Vice President/Sales and Strategic Development at the Minneapolis Star Tribune.

Mr. LaBonia joins The Chronicle at a time where his leadership as a media professional will be of significant importance to The Chronicle in the digital savvy Bay Area.

"Mike is a highly respected professional within our industry with a strong track record in sales and business development across a variety of media platforms. I am delighted he is bringing his expertise to The Chronicle," said Frank Vega, Publisher and President. Prior to joining the Star Tribune in 2005, LaBonia was Vice President and Managing Director for advertising, multi-media and interactive media at the South Florida Sun Sentinel in Fort Lauderdale. Previously, he was the Vice President and General Manager of WGNO-TV/WNOL-TV in New Orleans.

"I'm delighted to join the team here in San Francisco," said LaBonia. "The Chronicle has significant media assets in print and digital that offer unmatched reach and value for our advertisers. The San Francisco Bay area is an exciting and vibrant market to live and do business in, and the City clearly is in growth mode. I look forward to working with the team here to connect advertisers with this market through solutions-based programs that drive results."

LaBonia, a graduate of Loyola University, will be relocating to the Bay Area with his wife and three children.

Phyllis Pfeiffer, previously The Chronicle's Senior Vice President/Advertising, will join Hearst Newspapers' Corporate staff.

The San Francisco Chronicle is the Bay Area's leading news and information source and has been connecting the region with its award-winning journalism since its founding in 1865. Combined with its online home,, The San Francisco Chronicle reaches nearly 1.5 million Bay Area adults daily and 1.6 million on Sunday. The six-time Pulitzer Prize-winning Chronicle is the nation's 13th largest daily newspaper and is among the nation's top five newspaper Web sites with 9.0 million monthly unique visitors and over 73.7 million monthly page views.

Contact Information

    Henry S. Ford
    415 777-8013