SOURCE: Bluewave Communications; San Francisco Consulting Group

April 23, 2008 11:00 ET

San Francisco Consulting Group and Bluewave Communications Launch End-to-End ROI Solution

For the First Time, Customized Sales Tool Demonstrates Product Value From Lead Through Close of Deal

SAN FRANCISCO, CA--(Marketwire - April 23, 2008) - Bluewave Communications and San Francisco Consulting Group announced today an end-to-end sales and marketing solution; an ROI tool that converts prospects to closed deals faster, with higher win rates and with larger sales prices. For the first time, companies will be able to demonstrate product value from the first point of contact through to win of the deal.

"We were striving for something to enhance the communications between salespeople and the prospect at the critical first point of contact, giving everyone a better feel for the value of the transaction," David Nix, President of Bluewave, said. "But the real challenge is carrying that message through the sales process. The end-to-end ROI solution enables companies to do just that. You can leverage the initial excitement generated from your sales pitch or advertising, and easily engage customers in a thorough ROI examination that will seal the deal."

Companies use the ROI Lead Generator and ROI Sales Tool to deliver a consistent message of product value through each interaction with a prospect, from marketing through to sales. The tools dramatically increase the prospects' awareness of product value, and help decrease deliberation time. Using SFCG and Bluewave's ROI solution helps prospects make faster, more intelligent decisions.

"An ROI tool is the most important tool for winning over the trust, respect and buying decision of executive decision makers," stated David Ewing, President of San Francisco Consulting Group. "Over the past nine years we've created custom ROI tools for many of our 100 plus clients. By partnering with Bluewave, we can now deliver an end-to-end ROI tool that not only increases the flow of qualified leads but also boosts win rates, shortens sales cycles and reduces discounting. What results is at the core of our Revenue Seven™ principles -- drive revenue without sacrificing margins."

SFCG and Bluewave Communications will preview the end-to-end solution at the upcoming webinar "From Prospect to Suspect to Customer" on Wednesday, May 21 at 10:00 am PDT. Or request a free strategy session and demonstration from San Francisco Consulting Group at

About San Francisco Consulting Group (SFCG)

Clients hire SFCG to drive revenue. Founded in 2001, the firm's Revenue Seven™ services have enabled over 100 clients to boost sales and margins simultaneously. Clients turn to SFCG's unique mix of analysis, recommendations, best practices and SaaS systems when they seek effective, rapid and long lasting change. Free research, articles, podcasts and webinars on the Revenue Seven™ are available at

About Bluewave Communications

Bluewave Communications ( is a San Francisco-based infomedia design firm that produces memorable communications for businesses of every size. Their mission is to create engaging messages with the enhancement of visual graphics and the power of cutting-edge digital technologies delivered as high-impact presentations, Flash demos, web media, collateral, and integrated-marketing programs.

Contact Information

  • Press Contact:
    David Ewing for San Francisco Consulting Group
    (415) 226-3366
    Email Contact

    Dave Nix
    Bluewave Communications
    (415) 495-8787 x211
    Email Contact