SOURCE: San Francisco Equity Partners

October 30, 2007 09:30 ET

San Francisco Equity Partners Adds Prominent European Investor

Leading European Institution Invests in the Firm's Initial Fund

SAN FRANCISCO, CA--(Marketwire - October 30, 2007) - San Francisco Equity Partners (SFEP), a private equity firm focused on expansion-stage companies within the consumer, information-technology, media and service industries, announced today that a large European institution with more than EUR 1.5 billion under management has become a limited partner in SFEP's initial fund. With the new investment, SFEP now has over $100 million under management. SFEP I is a 2005 vintage fund with holdings in Method Products, The Guild, Luxury Link, Penguin Computing and other companies in its targeted sectors.

"We are very pleased to welcome an investor of this caliber and scale as a limited partner," said Scott Potter, founding managing partner of SFEP. "Their support validates our strategy that a committed focus on growth-oriented, later stage companies will generate exceptional returns."

"Launched less than three years ago, SFEP's fund is performing above expectations and in accordance with its original investment strategies," said Robert Rayne, CEO of LMS Capital, a strategic limited partner of SFEP. "The addition of another strong institutional limited partner will further strengthen our position as we build SFEP into the preeminent expansion-stage private equity brand."

About San Francisco Equity Partners

San Francisco Equity Partners is a private equity firm focused on expansion-stage companies within the consumer, information technology, media and service industries, and has a proven track record of working with late stage growth companies. The firm was founded in partnership with LMS Capital, offering its portfolio companies access to a global network of industry contacts and deep financial resources. For more information please visit www.sfequitypartners.com.

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