SOURCE: San West Inc

April 23, 2010 08:00 ET

San West Inc. Announces CountyImports.com World Contest Winners

Company Remains Dedicated to Rewarding Loyal Customers and Off-Road Enthusiasts

SAN DIEGO, CA--(Marketwire - April 23, 2010) -  San West Inc. (OTCBB: SNWT), an emerging leader in the sales of recreational vehicles including Motorized Scooters, ATVs, UTVs, and Buggies, in Santee, CA and online www.CountyImports.com, is pleased to announce the winner of its monthly product give-away contest for April.

Ashley Sampo from Lakeside, Calif. was awarded a Fox Racing® jersey, a pair of Pink Fox Racing® goggles, and Fox Racing® gloves. The total estimated value of the prizes exceeds $100.

Frank Drechsler, Chief Executive Officer of San West, commented, "We are committed to recognizing and rewarding our customers for their patronage and would like to take this time to congratulate the winner of our April product 'giveaway contest.' This campaign represents a key facet of our diverse sales and marketing strategy and plays an important role in helping boost overall power-sports participation while simultaneously promoting our core offering. Other key aspects of our promotional strategy include aggressive advertising through multiple mediums including popular online, television, and radio outlets and also building an established presence at various industry events and in popular trade magazines."

Mr. Drechsler concluded: "Despite record sales levels, we've been successful in slashing online marketing costs, particularly on www.CountyImports.com, by nearly 40% since the beginning of 2010 and continue to implement efficiency initiatives designed to reduce our cost of doing business. Overall, sales have been brisk over the first few weeks of the Spring/Summer season -- historically our busiest -- and I look forward to updating the public on our progress in the coming weeks as developments arise."

About San West Inc.
San West designs, manufactures, sells and repairs scooters, ATVs, off-road buggies, and additionally provides aftermarket performance products and accessories for all products. Products are sold via three divisions: at retail store locations, via the online store and through its growing dealer network. Buggy repair services are sold and fulfilled at the Santee, California retail location. For further information about San West Inc. visit www.CountyImports.com, www.CountyImportparts.com, www.Buggynation.com and www.SanWestInc.com.

Certain statements contained herein are "forward-looking" statements (as defined -- Private Securities Litigation Reform Act of 1995). SNWT cautions that the statements made in this press release constitute forward-looking statements and no guarantees of future performance and actual results or developments may differ materially from projections in forward-looking statements. Forward-looking statements are based on estimates and opinions of management at time the statements are made.