Sandvine Corporation

Sandvine Corporation

March 23, 2010 07:00 ET

Sandvine Report: Mobile Networks Mimic Fixed Line

Sandvine's traffic trends report suggests mobile traffic is becoming similar to fixed line traffic

WATERLOO, ONTARIO--(Marketwire - March 23, 2010) -

Attention Technology Editors

Sandvine, (TSX:SVC)(AIM:SAND) a leading provider of intelligent broadband network solutions for cable, DSL, FTTx, fixed wireless and mobile operators, today released their semi-annual Internet traffic trends report, entitled "Mobile Internet Phenomena" that looks at the state of mobile networks and analyzes traffic trends that help guide service providers to offer new services and increase the quality of service on their networks.

Sandvine released its semi-annual Internet traffic trends report, which is the seventh report in an ongoing series of broadband phenomena & Internet traffic analysis Sandvine has published since 2002. This report examines a representative cross-section of the world's leading mobile data providers.

"In our Mobile Internet report, we observed that mobile users were running similar applications as on fixed networks, including real-time communications such as IM and Skype," said Dave Caputo, President and CEO, Sandvine. "With the emergence of more powerful mobile devices, like the iPad, and the ready availability of laptop dongles, more and more users on the go will be foregoing traditional voice in favor of data-centric, bandwidth-intensive applications."

Voice is consuming an ever smaller percentage of overall mobile network traffic. According to a March report by analyst Chetan Sharma, a member of the GigaOM Pro Analyst Network, U.S. data traffic exceeded voice traffic by almost 400,000 GB in 2009 and that ratio is expected to double this year.

"Mobile data has definitely become a mainstream phenomenon as subscribers are increasingly relying on their mobile connection to do the things their home PC can," said Mr. Caputo. "As more and more applications are offered on mobile devices, operators are looking to predict usage patterns to offer personalized service tiers that increase customer satisfaction, and to build out their networks to match user demand. An understanding of current usage patterns is a critical first step towards those goals."

Observations from the Mobile Internet Phenomena report:

  • Globally, the top five percent of subscribers account for 50 percent of network traffic. 
  • Social networking accounts for up to nine percent of total bytes on any given mobile network
  • Roughly one in five mobile data subscribers regularly use Facebook
  • YouTube accounts for 10 to 15 percent of total bytes on a given mobile network
  • Almost 30 percent of mobile subscribers in Caribbean and Latin America use Facebook in any given hour – the highest percentage of any other region
  • Mobile traffic is becoming similar to fixed line traffic as laptops dominate the airwaves

"A challenge facing mobile operators worldwide is educating subscribers on application and byte usage," said Mr. Caputo. "Most usage-based billing plans are purely speed or byte-driven, rather than event-driven. With Sandvine's solutions, service providers can develop service tiers that are easily digestible such as 70 YouTube hours per month rather than 6 Mbps download speed or 25 GB of data per month. This helps subscribers quantify their usage and continue using the applications and service they love." 

Sandvine predicts that service tiers and plans will evolve to empower subscribers to design their own personalized plans based on their specific preferences and usage allowances using a design my plan function.

Visit for the executive summary of the 2010 Mobile Internet Phenomena report.

2010 Mobile Internet Phenomena report - methodology

This study was based on a representative cross-section of the world's leading mobile data providers serving over 200 million subscribers spanning four regions worldwide including: North America, Europe, Caribbean and Latin America, and the Middle East and Africa. Data was gathered over a two-month period in January and February, 2010 and captured the bits-per-second, per protocol and the number of active hosts per protocol on the network.

The data gathered in Sandvine's global Internet traffic report is completely subscriber-anonymous. No identifiable information of any kind, including IP addresses were collected during this study. Sandvine's network equipment analyzes data from an application utilization level and is not content aware.

With service provider customers in over 70 countries serving hundreds of millions of fixed and mobile subscribers, Sandvine is enhancing the Internet experience worldwide. For more information on Sandvine's platform, products, partners and applications please visit


Sandvine's network policy control solutions focus on protecting and improving the quality of experience on the Internet.

Our award-winning network equipment and software helps DSL, FTTx, cable, fixed wireless and mobile operators better understand network traffic, manage network congestion, create new services and revenues, mitigate traffic that is malicious or undesirable to subscribers, deliver QoS-prioritized multimedia services and increase subscriber satisfaction. With service provider customers in more than 70 countries serving hundreds of millions of broadband and mobile data subscribers, Sandvine is enhancing the Internet experience worldwide.


Certain statements in this release constitute forward-looking statements or forward-looking information within the meaning of applicable securities laws and are made pursuant to the "safe harbor" provisions of such laws. Statements related to potential benefits of, and demand for, Sandvine's products or services including statements with respect to the features and benefits that may be achieved through the use of Sandvine's products or services and the relative position of these products vis-à-vis competitive offerings in the industry are forward-looking statements which are subject to certain assumptions, risks and uncertainties. These risks and uncertainties include such factors as rapid technological changes, changes in customer architecture and equipment deployment requirements, the introduction of competing technologies, the risks and uncertainties of new product introductions, dependence on key supplies and other similar factors that may cause the actual results, performance or achievements of Sandvine to differ materially from the results, performance, achievements or developments expressed or implied by such forward-looking statements. Readers are cautioned not to place undue reliance on such statements. Sandvine assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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