January 19, 2010 08:00 ET

Sangoma Helps IndustryDynamics Enter Important Vertical Markets

IndustryDynamics' VoiceGear Skype solutions with Sangoma voice cards help hospitality and education clients to provide world-class customer service and grow their customer base

TORONTO, ONTARIO--(Marketwire - Jan. 19, 2010) - Sangoma(R) Technologies Corporation (TSX VENTURE:STC), a leading supplier of hardware and software enabling server-based voice and data communication applications, provided its partner IndustryDynamics with the capability to bring the award-winning VoiceGear Skype solutions to new customers in the hospitality and education sectors.

IndustryDynamics uses Sangoma's high quality voice cards for connectivity of its VoiceGear Skype communication platform with legacy phone systems currently in use by a large number of hotels and educational institutions. VoiceGear Skype gateways are fully integrated, plug and play appliances that can be centrally managed and easily integrated into existing phone systems to provide Skype calling directly from existing office phones.

"Sangoma helps IndustryDynamics bridge TDM and legacy PBX systems with Skype in the hospitality and education industries" said Peter Litovsky, sales and marketing director for IndustryDynamics. "This allows us to help our hotel and university clients create productive, convenient and cost efficient communication mediums between them and their clients using Skype".

"The VoiceGear product line solves real business problems for hospitality and education organizations," said Serge Forest, vice president of marketing for Sangoma. "Bringing the benefits of IP Telephony and Skype to these customers only make sense if they can be seamlessly integrated into existing corporate communication systems, and this is what Industry Dynamic enables with our telephony cards".

While the very nature of hospitality business requires hotel establishments to be openly accessible, it is often expensive to communicate with hotels in foreign countries. VoiceGear gateways for Skype enable hotels to be immediately accessible to thousands of prospective guests simply with a click of an online button that creates a free call between a customer and a hotel regardless of their geographical location by using Skype "Click-to-Call" technology integrated right into the hotel's phone system.

In addition, VoiceGear for Skype offers every traveler checking in to a hotel the opportunity to save money by making and receiving Skype calls directly from their room phones. VoiceGear enabled hotels can offer their customers global long distance communication using Skype, absolutely free of charge. Such positive experience and convenience retains numerous clients and earns plenty of referrals.

"We believe VoiceGear Skype solutions are creating a new standard for superior hotel guest experience," added Litovsky.

IndustryDynamics also adopted its award-winning VoiceGear Skype technology to help universities achieve their communication goals. According to latest research statistics, over 80% of students are using laptops, most of which are running Skype. Universities around the world can use this medium to create productive, convenient and cost efficient communication environment for students, teachers, employers, alumni and numerous other affiliate organizations.

VoiceGear Skype solutions, empowered by Sangoma, have proven to be effective in some of the most recognized, demanding and quality conscious educational establishments around the world: University of Toronto, Vanderbilt University, United Nations University and many others. Using VoiceGear, universities can grow market presence, minimize expenses, enhance collaboration quality, promote participation in a wide variety of online forums and live online lectures, all resulting in increased enrollment rates and student satisfaction.

On January 20-22, 2010, IndustryDynamics will be showcasing the benefits of the VoiceGear Platform for Skype for education and hospitality sectors at ITEXPO East 2010, Miami Beach Convention Centre in the Sangoma booth (#601), where presentations will be conducted by IndustryDynamics' product management team.

About IndustryDynamics

IndustryDynamics is a leading Canadian manufacturer of VoIP and Skype connectivity solutions for SMB and enterprise markets. Our award-winning VoiceGear products allow for integration of Skype into virtually any office PBX system. Our customers range from small businesses to large international organizations. Founded in 2005, IndustryDynamics is headquartered in Toronto, Canada. VoiceGear(TM) is a trademark of IndustryDynamics.

About Sangoma Technologies Corporation

Sangoma is the premium provider of voice and data connectivity components for software-based communication applications. Sangoma's data cards, voice cards, gateways and connectivity software are used in leading PBX, IVR, contact center and data-communication applications worldwide. The product line represents a comprehensive toolset for deploying cost-effective, powerful, and flexible software communication applications.

Founded in 1984, Sangoma Technologies Corporation is publicly traded on the TSX Venture Exchange (TSX VENTURE:STC). Additional information on Sangoma can be found at:

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.

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