March 01, 2010 08:00 ET

Sangoma Unveils Expanded Global Partner Program and Invites New Partners to 'Make the Connection'

Introduces New "Certified Application Partner" Category Tailored to the Needs of Developers

TORONTO, ONTARIO--(Marketwire - March 1, 2010) - Continuing its commitment to deliver the widest range of software-based communication applications to customers, Sangoma® Technologies Corporation (TSX VENTURE:STC), a leading supplier of hardware and software enabling server-based voice and data communication applications, today unveiled a newly expanded global partner program. With a theme of "Make the Connection," the program will now include a "Certified Application Partner" category that supports the wide range of third-party developers with communication applications that run on Sangoma's voice and data connectivity components. The company is also adding new benefits for their existing distribution and reseller partners.

Sangoma's global partner program will connect complementary application partners with distribution partners and resellers who will all benefit from a host of services, including sales, technical and marketing support, resulting in more opportunities to increase industry recognition and expand customer sales.

To qualify as a "Certified Application Partner," the vendor must have developed an application that has a tight integration with at least one Sangoma product. "Certified Application Partners" deliver a wide range of VoIP applications for use in leading PBX, IVR, contact center and data communication applications that run on Sangoma's voice and data connectivity components throughout the world. Leading application vendors joining the new program include Aastra, Barracuda Networks, Fonality, 3CX, pbxnsip, ScopServ International, inConcert, Vicidial and many more. The full list of application partners can be found at

"We are excited to be among the initial members of the 'Certified Application Partner' category," said Denis Trepanier, President & CEO of ScopServ International Inc, a leading developer of IP-PBX applications for the SMB, selling into more than 30 countries. "With this program, Sangoma has demonstrated its commitment to helping us succeed in 2010 and beyond by providing the best in sales tools, training, support and marketing tools, as well as connecting us with the right channel partners that will us help grow our business."

Participants in the Sangoma "Certified Application Partner" program will benefit from:

  • Access to the Sangoma ecosystem
    • Lead referral and matchmaking with the worldwide Sangoma sales channel
    • Opportunity to resell Sangoma products with integrated solution or refer to reseller channel partners
  • Co-marketing Opportunities
    • Participation in an exclusive new global online community, "IP Telephony"
    • Participation in joint press releases, white papers and/or application notes featuring partner's solution and/or customers
    • Opportunity to be featured on Sangoma web site and at various Sangoma events (tradeshows, webinars and road shows)
    • Availability of marketing development funds to support promotional efforts
  • Sales and Product Support
    • Access to Beta product programs
    • Access to a partner portal, product information, insider newsletter, product pricing guidelines, collateral and training

Channel partners will also have access to new resources including market development funds, as well as matchmaking with certified application partners. Channel partners will have access to benefits according to their status: authorized resellers, premium resellers and distribution partners.

"We've responded to market demand by becoming more solution-oriented," said Serge Forest, Sangoma's Vice President of Marketing. "All the vendors who are developing great applications on top of Sangoma will benefit from more visibility and better matchmaking with our channel partners. This will pay off, not only for the developer community, but for our channel partners who will gain access to a more diverse solution portfolio, and the end-user customers who are demanding packaged solutions."

For more information on the Sangoma Global Partner Program, please visit

About Sangoma Technologies Corporation

Sangoma is the premium provider of voice and data connectivity components for software-based communication applications. Sangoma's data cards, voice cards, gateways and connectivity software are used in leading PBX, IVR, contact center and data-communication applications worldwide. The product line represents a comprehensive toolset for deploying cost-effective, powerful, and flexible software communication applications.

Founded in 1984, Sangoma Technologies Corporation is publicly traded on the TSX Venture Exchange (TSX VENTURE:STC). Additional information on Sangoma can be found at:

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.

Contact Information

  • Calysto Communications
    Mara Gordon Samuels
    404.266.2060 x 21 (office)
    732.803.0081 (mobile)