SOURCE: Santa Fe Holding Company, Inc.

November 12, 2007 09:30 ET

Santa Fe Holding Co. Announced Today That It Has Retained Investor Relations Firm Core Consulting Group to Lead an Expanded Shareholder Awareness

BRENTWOOD, TN--(Marketwire - November 12, 2007) - Santa Fe Holding Company, Inc. (PINKSHEETS: SFHD), the restaurant holding company which owns and operates Santa Fe Cattle Co. restaurants in 7 states, announced today that it has retained investor relations firm Core Consulting Group to lead an expanded shareholder awareness.

As investor relations counsel for Santa Fe Holding Company, Inc., California based Core Consulting Group will raise investor awareness of the company's performance through direct communication with the retail community and current or prospective shareholders. The Core Consulting Group program, focused on Santa Fe Holding Company, Inc. outlook and execution of its growth strategy, seeks both to broaden the Company's shareholder base and to cement the long-term loyalty of current shareholders. Paul DeRiso, President of Core Consulting Group, stated, "his team is excited to get the word out on Santa Fe Holding Company, Inc. a company that I feel is way undervalued. Our goal over the next year is to run a well orchestrated IR and PR program. Part of our program is to reach out to our database of investors and introduce this exciting company. I will utilize our entire team of consultants to bring visibility to one of the restaurant sectors fastest growing companies. We invite all share holders to call our office with any questions they may have and receive current collateral pieces."

"We are pleased to have Core Consulting Group working with us to create awareness and make more investors familiar with our substantial growth," said Danny York Chairman of Santa Fe Holding Company, Inc. "This is a pivotal growth phase for our company and we look forward to the exposure Core Consulting Group will give us with current and future investors."

ABOUT THE COMPANY

Santa Fe Holding Company is the holding company for one of the nation's fastest growing casual dining "roadhouse" steak restaurant chains with locations in 7 states. Santa Fe Cattle Co., started in 1996, provides customers with a unique blend of perfectly aged USDA Choice steaks and mouth watering Chuck Wagon favorites developed exclusively for Santa Fe Cattle Co. The menu contains a melting pot of Texas Hill Country influences, from south of the border enchiladas and fajitas to hearty sausage and authentic flavored sauces and dressings that can only be found at a Santa Fe Cattle Co. restaurant. Each store has a "Big Ass Ceiling Fan" encompassing the entire dining room with customers enjoying the casual, nostalgic family oriented atmosphere reminiscent of the old west. The company, located in Brentwood, TN, was established to provide customers with great food, awesome service, in a fun atmosphere, all at a reasonable price.

ABOUT CORE CONSULTING GROUP

Since our founding, Core Consulting Group has successfully integrated proven methods in synergistic productive campaigns. Several companies in numerous sectors have been positively impacted by our hands-on approach. Over the years, we have tediously undergone a detailed procedure of identifying small and micro-cap investors. Today, these investors know us as we know them on a first name basis. Our value of accomplishments influenced by integrity is what resounds with our clients and investors. These investors become as a rising new tide filled with nutrients emerged in our client companies generating loyal awareness.

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