SOURCE: Santa Fe Holding Company, Inc.

November 15, 2007 10:35 ET

Santa Fe Holding Co. (SFHD) Announced Today That Their Most Recent Store Opening, Located in Columbus, MS, Set a New Single Day and First Seven Day Sales Record

BRENTWOOD, TN--(Marketwire - November 15, 2007) - Santa Fe Holding Company, Inc. (PINKSHEETS: SFHD), the restaurant holding company which owns and operates 19 Santa Fe Cattle Co. restaurants in 7 states, announced today that their most recent store opening set a new single day and first seven day sales record. The store, located in Columbus, MS, opened to enormous crowds on Tuesday evening November 6th.

Danny York, Chairman, stated, "While I knew Columbus would be a great town for us, I never imagined it would set new sales records." He continued, "This is the second store in the state of Mississippi and the folks of Mississippi are very excited to have our concept finally arrive; in fact there were several Mayors of other cities in the State that were not even invited to the VIP pre-opening party but came anyway to get their hat in the ring for one of our future stores." York went on to reinforce that the strategy of opening the smaller 6,000 sq ft prototype, in smaller markets, is paying huge dividends. This is the 19th location for the Brentwood, TN-based company and represents the 7th new store opened this year. The 20th location is poised to open in early December in Gadsden, AL. Santa Fe Cattle Co. is on an unprecedented growth pace with total revenue increasing this year by over 56%. The company currently has 5 more stores under construction and will open a total of 10 new stores in 2008. Revenue is expected to increase next year over 68% compared to 2007 total revenue.

"We have now perfected the new prototype store and it is really starting to show each time we open a new location with opening week sales surpassing the $90,000 mark for the first time in our 10 year history," stated Mr. York. "We now have the look, feel, and excitement consistent in every store we open and it gives us the ability to train our managers on one model which improves the quality of our service and reduces the cost of training."

ABOUT THE COMPANY

Santa Fe Holding Company is the holding company for one of the nation's fastest growing casual dining "roadhouse" steak restaurant chains with locations in 7 states. Santa Fe Cattle Co., started in 1996, provides customers with a unique blend of perfectly aged USDA Choice steaks and mouth watering Chuck Wagon favorites developed exclusively for Santa Fe Cattle Co. The menu contains a melting pot of Texas Hill Country influences, from south of the border enchiladas and fajitas to hearty sausage and authentic flavored sauces and dressings that can only be found at a Santa Fe Cattle Co. restaurant.

Each store has a "Big Ass Ceiling Fan" encompassing the entire dining room with customers enjoying the casual, nostalgic family oriented atmosphere reminiscent of the old west. The company, located in Brentwood, TN, was established to provide customers with great food, awesome service, in a fun atmosphere, all at a reasonable price.

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