SOURCE: Santa Fe Holding Company, Inc.

January 10, 2008 09:30 ET

Santa Fe Holding Company, Inc. Announced Today That It Will Open the Company's 21st Restaurant in Broken Arrow, OK on January 28, 2008

BRENTWOOD, TN--(Marketwire - January 10, 2008) - Santa Fe Holding Co., Inc. (PINKSHEETS: SFHD), the parent company of Santa Fe Cattle Co., announced today that it has set the opening date of its newest restaurant. This will be the company's 21st location and will open on Monday, January 28th in Broken Arrow, Oklahoma. Broken Arrow is a suburb of Tulsa, Oklahoma and is one of the fastest growing sections of Tulsa. Santa Fe Holding Co. is a restaurant holding company which currently owns and operates 20 Santa Fe Cattle Co. restaurants located throughout 7 states.

The new store is located in a major commercial development which includes numerous other restaurants and major retail anchors. Company Chairman Danny York noted that "Santa Fe Cattle Co., in my opinion, has the best location in the commercial development due to the high interstate visibility it has, coupled with the fact that we are right at the major entrance to the development."

He went on to note that the Broken Arrow store will be the first of many in the Tulsa market. Currently Santa Fe Cattle Co. has six locations in the Oklahoma City market and also has a store under construction in Ardmore, Oklahoma.

York also said, "Oklahoma has been a great state for our concept and we plan on developing at least 10 more stores in that state over the next 2 years."

Santa Fe Cattle Co. has opened 8 new locations in 2007 with their last opening taking place in Gadsden, Alabama last month.

"The Oklahoma market is vibrant and not experiencing the same slowdown the rest of the country seems to be concerned about," stated Don Clifford, Vice President of Real Estate. "One of the states top industries is oil and with oil prices remaining so high the economy seems to be buffered from the typical economic slowdown."

Mr. Clifford added that "we are excited to be positioned with six of our stores in Oklahoma, with plans for at least 10 more."

The company currently has four new locations under construction, with all of those stores on schedule to open in the first quarter of 2008. Santa Fe Cattle Co. is one of the fastest growing concepts in the restaurant industry, ending 2007 with total revenue up more than 57% over last year. The company currently has property bought or under contract to open 10 new stores in calendar year 2008.

Investors can learn more about the company, the food, and store locations on our website:


Santa Fe Holding Company is the holding company for one of the nation's fastest growing casual dining "roadhouse" steak restaurant chains with locations in seven states. Santa Fe Cattle Co., started in 1996, provides customers with a unique blend of perfectly aged USDA Choice steaks and mouth-watering Chuck Wagon favorites developed exclusively for Santa Fe Cattle Co. The menu contains a melting pot of Texas Hill Country influences, from south of the border enchiladas and fajitas to hearty sausage and authentic flavored sauces and dressings that can only be found at a Santa Fe Cattle Co. restaurant. Each store has a "Big Ass Ceiling Fan" encompassing the entire dining room with customers enjoying the casual, nostalgic family oriented atmosphere reminiscent of the old west. The company, located in Brentwood, TN, was established to provide customers with great food, awesome service, in a fun atmosphere, all at a reasonable price.

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