Canadian Medical Association

Canadian Medical Association
Saskatchewan Medical Association

Saskatchewan Medical Association

May 29, 2006 09:00 ET

Saskatchewan Doctors Tackle 'Invisible Epidemic' Injury Prevention Kicks Off Physician Program to Promote Healthier Lifestyles

OTTAWA, ONTARIO--(CCNMatthews - May 29, 2006) - Saskatchewan's doctors today launched a pilot project to help patients lead safe and healthy lives and reduce the risk of preventable injury - a leading cause of death and hospitalization in Canada.

Canada's Doctors: your partners in healthy living is a joint initiative of the Canadian Medical Association (CMA) and the Saskatchewan Medical Association (SMA) that supports and encourages safe and healthy living. The pilot, which was launched today, will provide doctors with tools so that they can help seniors and parents of toddlers make choices that reduce the risk of preventable injuries, which are considered an invisible epidemic by some public health experts.

"Doctors aren't just there to treat people when they are ill, they also play a critical role in promoting healthy and safe lifestyles that keep people out of doctors' offices and hospitals," said Dr. Ruth Collins-Nakai, President of the CMA. "As doctors, we see the tragic results of preventable injuries on a daily basis. By counseling our patients who are at high risk of injury - in other words children and seniors - as well as their families, we hope to raise awareness and to reduce this toll in Canada."

"The physician should be an integral part of every person's plan for healthy living," said Dr. Vino Padayachee, President of the SMA. "This project will provide physicians with more resources and more opportunities to share that message with their patients."

Canada's Doctors: your partners in healthy living will provide interested Saskatchewan doctors with counseling tools, safety checklists and a hot water tank temperature tester card for their patients. The program is voluntary and is available to any member of the CMA and SMA.

Television and print ads encouraging Canadians to make healthy life choices with the support of their doctors will run across the province beginning today.

Injuries represent a serious problem in Canada, both in terms of human and economic costs:



- In Canada, childhood injuries cause four times more deaths than
childhood disease.
- Falls account for 85 per cent of injury hospitalization in
seniors.
- Over $1.1 billion is spent on treatment of seniors due to falls
annually.
- The economic cost of childhood injury is an estimated $5.1
billion a year.


More information on injury prevention and on Canada's Doctors: your partners in Healthy Living can be found at cma.ca/doctorsforhealthyliving

Contact Information

  • Saskatchewan Medical Association
    Marcus Davies
    Dir. of Communications & Gov't Relations
    (306) 244-2196
    or
    Canadian Medical Association
    Carole Lavigne, Manager, Media relations
    1(800) 663-7336 ext. 1266