Neopost Limited

Neopost Limited

September 23, 2009 06:00 ET

Save Money, Improve Efficiency and Increase Your Mailing Response Rates

Good business reasons to start using an envelope address printer

ROMFORD, UNITED KINGDOM--(Marketwire - Sept. 23, 2009) - Finding ways to reduce costs and control budget spending is high on everyone's business agenda. By investigating time consuming processes and by investing in time saving equipment, your business can benefit from substantial time and cost savings.

When sending mailings to clients and prospects you want to achieve the best possible impact and the highest response rate. Address printers allow you to manage your business and promotional mailings more efficiently. You can save time and money by automating the tedious manual process of sticking labels onto envelopes, allowing you and your staff to focus on more productive duties, whilst achieving rapid return on investment.

Here are some useful reasons why your business should start using an address printer.

Save money

Printing mailing labels is expensive and time consuming. An address printer cuts out the need for buying and stocking expensive labels and the manpower cost of applying the labels by hand onto the envelopes, freeing up your staff to focus on more productive tasks.

Address printers come with a duplicate and inaccurate addressing function. This saves you money as the amount of return envelopes you receive is reduced and duplicates are eliminated. This in turn improves your overall response rate.

You can also print on thicker documents such as magazines or newsletters.

Access Royal Mail postage discounts of up to 18.5%

An address printer will ensure every envelope is machine readable and the address is positioned according to Royal Mail specifications. This is crucial when you are accessing Royal Mail postal discount programmes, saving you up to 18.5% off postage costs.

Save time and improve efficiency

Whether for marketing activities or the monthly invoice run, you want your mail to get to your customers in the shortest possible time, with no mistakes. Address printers ensure maximum speed, accuracy and flexibility for all your printing jobs. If you have got a last minute customer offer you want to print onto the envelope? No problem - an address printer gives you the flexibility to easily make those last-minute changes.

Promote your business and generate extra revenue

A professional and accurately addressed envelope is far more likely to be opened than one that looks dull and is badly addressed or sent in duplicate.

An address printer can turn a blank envelope into a powerful business tool. You can print sales and marketing messages onto the mailing envelope so you can maximise your business potential and generate extra revenue by promoting your business and targeting your customers and prospects effectively. You can change the message as often as you like and you can do it all in-house, quickly, economically and efficiently.

Easy to install and set up

An address printer is easy to install without major IT involvement. Load the "Plug'n'Play" software onto your computer and within a few minutes you're up and running.

Added security

There is no need to hand your database over to a third party. All mailings can be handled internally with an address printer allowing you to manage your customer and prospect database internally bringing added security.

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