Netherlands Flower Bulb Information Center

January 22, 2008 12:55 ET

Savedbythebud.com Is the Guy's Guide to Using Flowers to Please Girls

DANBY, VT--(Marketwire - January 22, 2008) - Online now, just in time for Valentine's Day, is a new Web guide that can show any guy what he needs to know to use flowers to get, keep, impress or redeem himself with women.

www.savedbythebud.com is a free site that combines information, illustrations, Flash video demos, common sense and some wit to show why flowers should be major weapons in any man's struggle to win the affections of the opposite sex. It was created by the Netherlands Flower Bulb Information Center (NFBIC), http://www.bulb.com, in Danby, Vt.

The site shows the type of guy who might normally discount flower power exactly why and how he should use nature's chick magnets to his advantage. The idea is backed up by science.

According to recent research by scientists at Rutgers University, girls not only like flowers, they're physically and positively affected by a gift of flowers and the effects linger on for days.

"The Rutgers research is proof that flowers are the way to a girl's heart. But that message isn't getting through to guys," says Sally Ferguson, director of the NFBIC. "Data from the Society of American Florists show that only 22 percent of flower purchases are made by men. Guys do step up to the plate on Valentine's Day, when men make more than 60 percent of floral purchases. But they still don't know what they're doing; and they're not getting the idea that flowers can be their friend year round. That's what savedbythebud.com is about."

Sassy in tone and rich in information, www.savedbythebud.com looks at flowers strictly from the guy's point of view. While it's comprehensive, covering buying, giving and caring for cut and potted flowers, it's also practical. The information focuses on flowers as a bridge to reach women, using real-life scenarios, such as her first visit to his place or a visit to her parents, to illustrate the floral approach to romantic success.

The site emphasizes tulips, daffodils, hyacinths, lilies, dahlias and other popular bulb flowers. But the information is generic and objective, and other flowers, such as roses are featured too. It is also advertising-free, seeking mainly to raise awareness of flowers overall, but especially among male, particularly younger male, consumers, who might find flowers intimidating.

"If we can do our small part to help men communicate with women, that would be a fine thing," says NFBIC's Ferguson. "Beyond that, we figure linking flowers with sex undoubtedly will create a surge in green awareness, restore natural balance to the planet and reverse global warming. Or, maybe just a few more people will fall in love with flowers (or with the help of flowers!). That would be good too!"

For the Rutgers research, visit the Journal of Evolutionary Psychology:

http://www.epjournal.net/filestore/ep03104132.pdf

For the Society of American Florists research:

http://www.safnow.org/index.php?option=com_content&task=view&id=6263&Itemid=149

Contact Information

  • Sally Ferguson
    Netherlands Flower Bulb Information Center
    427 Old Otis Road, Danby, VT 05739
    (802) 293-BULB (2852)
    press@bulb.com
    www.bulb.com