April 06, 2010 08:30 ET® Selects Boomi to Improve Customer Conversion Rates and Accelerate Cash Collections

Online Comparison Shopping Company Chooses Boomi AtomSphere for Convenience of Cloud-Based Solution, Ease of Use and Rapid Implementation Time

BERWYN, PA--(Marketwire - April 6, 2010) -  Boomi®, the Integration Cloud Company™, today announced has selected Boomi AtomSphere® to integrate data provided from its business partners with internal customer data in Salesforce CRM to improve overall effectiveness of the sales and customer activation process. is a leading comparison shopping portal that focuses on a vast array of home services including cable, satellite television, Internet, telecommunications, home security and warranties. Using Boomi AtomSphere, the company integrates prospect data delivered by its partners into Salesforce CRM. specifically selected Boomi because of the company's close relationship with and Boomi's experience building integration solutions for Salesforce CRM.

"Our business is focused on customer activation -- customers actually making a purchase through one of our partners after completing an online comparison -- so we required a central system to track, monitor and react to customer or prospect behavior to improve activation rates and customer retention," said Barry Newman, Vice President of Information Technology at "Boomi allows us to integrate our customer and prospect data, regardless of where it originates from or exists -- cloud, on-premise, wherever -- through our Salesforce CRM application. We get a holistic view of the sales cycle and can prevent prospects from dropping out prior to activation."'s implementation of a cloud-based CRM solution is part of a larger enterprise-wide campaign to move all management applications to the cloud to improve availability, scalability and redundancy, and lower hardware costs. Boomi will support this enterprise-wide initiative by providing rapid and seamless integration between business applications to optimize the entire lead to cash workflow while significantly reducing integration deployment and maintenance costs.

" joins a growing list of enterprise customers looking to lower costs and improve operational efficiency through enterprise cloud computing initiatives," said Bob Moul, CEO of Boomi. "Boomi AtomSphere eliminates the integration challenges associated with hybrid cloud and on-premise application configurations while still maintaining the flexibility to scale and ability to customize to meet customer demand." will share the complete story of its cloud integration experience using Boomi during SaaSCon 2010, April 6-7, 2010 at the Hyatt Regency and Santa Clara Convention Center in Santa Clara, Calif. Barry Newman,'s VP of IT, will be presenting at 4:00pm on April 6 as part of the SaaS Integration and Strategy track in a session titled: Accelerating Integration in the Cloud. For more information, visit

About®® is a leading comparison shopping destination focused on a vast array of home services including cable, satellite television, Internet, telecommunications, home security and warranties, moving services and various financial products. Our mission, through utilization of the® platform and search engine, is to empower consumers to lower their cost of living by quickly comparing offers and allowing for the seamless purchase and service installation of a broad range of nationally recognized brands. Visit to learn more.

About Boomi
Boomi is the market-leading provider of on-demand integration technology and the creator of AtomSphere, the industry's #1 Integration Cloud™. AtomSphere connects providers and consumers of SaaS and on-premise applications via a pure SaaS integration platform that does not require software or appliances. ISVs and businesses alike benefit by connecting to the industry's largest network of SaaS, PaaS, on-premise and cloud computing environments in a seamless and fully self-service model. Leading SaaS players such as, NetSuite, RightNow, Intuit, Marketo, Taleo, and Zuora rely on AtomSphere to accelerate time to market, increase sales, and eliminate the headaches associated with integration. Recent Boomi awards include the SIIA CODiE for Best On-Demand Platform; the AlwaysOn East 100; the AlwaysOn Global 250; and the JMP Securities Hot 100. For more information about Boomi, visit