Contact Information: AT SCHAWK, INC.: Alex Sarkisian (847) 827-9494 asarkisian@schawk.com AT SCHAWK CANADA: Bob Cockerill (905) 219-1600 bcockerill@schawk.com AT ANTHEM CANADA: Anne Dean (905) 219-1600 adean@anthemww.com
TORONTO--(Marketwire - January 6, 2010) - Schawk, Inc. (NYSE : SGK ), a leading provider of
brand point management services, enabling companies of all sizes to connect
their brands with consumers to create deeper brand affinity, announced
today that it has united its Canada-based strategic, creative and
executional services under one roof.
The unification of these services strengthens the delivery of brand point
management by bringing Schawk's executional talent closer to Anthem's
strategic and creative talent, allowing each to leverage the expertise of
the other to help clients create compelling and consistent brand
experiences. Schawk's business in Canada dates back to 1996 when it
acquired the first of five respected graphic services companies and two
award-winning branding and design agencies.
Schawk defines brand point management as the strengthening of a brand
through the delivery of compelling and consistent brand experiences, which
create greater affinity between the consumer and the brand. Brand point
management touches all phases of a product's life -- from brand strategy
and design through market implementation across brand touchpoints --
because all phases contribute to the continuum of interaction between the
consumer and the brand.
David A. Schawk, president and chief executive officer of Schawk, stated,
"We believe that unifying our services in Canada will add potency to
Schawk's brand point management offering. The creation of a more holistic
work environment will encourage an exchange of knowledge and expertise that
inspires innovative solutions and delivers greater value and efficiency to
our clients."
"One of the things that differentiates Anthem Worldwide from every other
design agency is its ability to express a brand's strategy through
compelling creative that can actually be technically executed," said Anne
Dean, managing director of Anthem's Canadian group. Added Dean, "In design,
even the most original ideas are only intentions if they can't be executed
in a manner that retains the purity of the designer's vision."
Bob Cockerill, regional managing director of Schawk's executional
operations in Canada, said: "As the role of strategy and creative is
elevated within Schawk to strengthen our brand point management offering,
it's important to give Anthem immediate access to the executional expertise
that Schawk has mastered over 50 years. This expertise allows Schawk to
share print-based innovations with Anthem that open new windows of creative
possibility, an advantage that most other design agencies don't have."
Added Cockerill, "Additionally, it enhances Schawk's ability to protect the
integrity of concept designs throughout all executional phases of a brand's
journey."
Clients of Schawk and Anthem in the Canadian market include Nestlé Canada,
McCain Foods, Kellogg's Canada, Safeway Canada, Frito-Lay Canada, Cott
Beverages, Unilever Canada, ConAgra Foods Canada, Maple Leaf Foods,
Campbell's Canada, High Liner Foods, Mark Anthony Brands and Dare Foods
Limited.
The new address of Anthem's Canadian office, effective immediately, is:
1620 Tech Avenue, Mississauga, Ontario, L4W 5P4. The telephone numbers are:
Anthem: +1 905.219.1700, Schawk: +1 905.219.1600.
Schawk, Inc. is the leading provider of brand management services, enabling
companies of all sizes to connect their brands with consumers to create
deeper brand affinity. With a global footprint of 48 offices, Schawk helps
companies create compelling and consistent brand experiences by providing
integrated strategic, creative and executional services across brand touch
points. Founded in 1953, Schawk is trusted by many of the world's leading
organizations to help them achieve global brand consistency. For more
information about Schawk, visit http://www.schawk.com
Follow Schawk on http://www.brandsquare.com and
http://twitter.com/BrandSquare.
Anthem Worldwide, a Schawk Strategic Design Company, is an integrated
global network that provides innovative solutions to articulate, unify and
manage brand impact. Anthem creates compelling brand experiences by
aligning its strategic, creative and executional talent worldwide with the
business needs of companies seeking a competitive advantage. Anthem offers
a full range of branding and design services to our clients including
Campbell's, Coca-Cola, E-Mart, Foster's, General Electric, Hbc,
Kimberly-Clark, Microsoft, Nestlé, Procter & Gamble, Revlon, Safeway and
Unilever. With our network of world-class design professionals in 13
cities, Anthem is presently located in Chicago, Cincinnati, Düsseldorf,
Hilversum (The Netherlands), London, Melbourne, New Jersey, New York, San
Francisco, Singapore, Sydney, Toronto, and York (U.K.). For more
information on Anthem, please visit http://www.anthemww.com. Follow Anthem
on http://twitter.com/anthemworldwide.
