Christian Children's Fund of Canada

Christian Children's Fund of Canada

November 27, 2009 12:43 ET

Score a Goal, Save a Life

Canadians buy Christmas gifts to fight HIV/AIDS

MARKHAM, ONTARIO--(Marketwire - Nov. 27, 2009) - This World AIDS day, Canadians have the opportunity to save a child's life simply by purchasing a soccer ball for a child in Nicaragua. This ground breaking initiative combines a child's love of soccer with life-saving HIV/AIDS information for youth and families living in extreme poverty. Across the country, Canadians can celebrate the true spirit of the holidays this year, secure in the knowledge they are not only giving a child what might be his or her only toy this season, but they are also providing the world's most vulnerable children with information and resources that could save their lives.

Children like fourteen-year-old Adolfo Alexander Espinoza, who lives in extreme poverty in Nicaragua. Like many children around the world, Adolfo loves to play soccer. But soccer balls purchased through Christian Children's Fund of Canada (CCFC)'s Christmas Gift Catalogue provide Adolfo with more than just the chance to play with his friends. He and thousands of other children will receive life saving information on how to prevent HIV/AIDS through CCFC's Score a Goal, Save a Life program. This HIV/AIDS awareness campaign uses soccer as a tool to attract and educate youth on issues surrounding HIV/AIDS. Adolfo, like all 10-24 year old participants in the organized league, is required to participate in a six day workshop on HIV/AIDS education. He is then asked to educate members of his family and friends. To date, thousands of youth have participated in the campaign, ensuring this life saving knowledge succeeds on a grass roots level.

"In a way, I feel like every goal we score is a goal against HIV," says Adolfo.

"After the 2007 soccer season, a survey showed that HIV/AIDS awareness increased by 14 to 16 percent among participants," says Mark Lukowski, CEO of CCFC. "Soccer is important to these children - and in this case, it will also provide them with information that might save lives."

Soccer balls are just one of a number of items available through CCFC's Gift Catalogue; Canadians can choose from a wide variety of items which help poverty-stricken children and their families find hope for a brighter tomorrow. Livestock, school supplies and farming tools and resources are all items readily available to help lift a family out of extreme poverty. For example, a $15 vegetable seed kit gives a family the locally adapted fruits and vegetables they need to fight malnutrition; $50 purchases five chicks - with each hen providing an average of 260 eggs per year; and $40 pig will provide a family with a great source of protein and potentially the resources necessary to start a small business.

To buy a soccer ball or to make another life changing gift purchase for a child or family living in extreme poverty, simply log onto www.ccfcanada.ca.

For almost 50 years, Christian Children's Fund of Canada has helped children and families of all faiths break the cycle of extreme poverty around the world. CCFC is a Canadian based charity and child-centred international development organization. Please visit www.ccfcanada.ca for more information on our global approach.

Contact Information

  • For more information or an interview, please contact:
    Children's Fund of Canada
    Philip Maher, Communications Manager
    905-754-1015
    pmaher@ccfcanada.ca
    or
    Christian Children's Fund of Canada
    Lee Rennick
    416-802-3574
    lrennick@rharms.com

Webosphere

Keyword Cloud

View Website