Ottawa Senators Hockey Club

Ottawa Senators Hockey Club

August 27, 2009 10:00 ET

Scotiabank and Ottawa Senators Expand Partnership

OTTAWA, ONTARIO--(Marketwire - Aug. 27, 2009) - Scotiabank and the Ottawa Senators announced today a two-year agreement that will see the financial institution expand its involvement with the Senators to media and community-based programs. Scotiabank became the club's official bank six years ago and took over the naming rights of the Senators home rink, Scotiabank Place, in January of 2006.

Under the new agreement, the club's flagship television broadcasts will be titled Scotiabank Senators Hockey on Rogers Sportsnet. The Senators broadcast 40 of their regular-season games during the season, as well as the Roger's House Telethon. Scotiabank will also support the Scotia Skaters minor hockey program, in which young players carry the American and Canadian flags during Senators pre-game opening ceremonies.

"We are very proud of the relationship that we have with the Ottawa Senators Hockey Club and with Scotiabank Place," said Diane Giard, Scotiabank senior vice-president, Quebec and Eastern Ontario. "This new phase will see us bring Scotiabank's emphasis on supporting grassroots hockey and community initiatives to our existing vibrant programs in the Ottawa area. We share our customers' and employees' love of hockey and are proud to promote the values of teamwork, dedication and fair play through this sport."

"Scotiabank has been the ideal teammate since joining our Senators team in 2006," said Cyril Leeder, president of the Ottawa Senators. "They have added programs to their initial Senators and Scotiabank Place commitment, showing us, our fans and the community the importance of our relationship.

"This new two-year agreement is an opportunity to further their reach and our chance to use our 40 games on Rogers Sportsnet to help Scotiabank extend its partnership to communities across our broadcast territory, from Ontario to the Atlantic provinces," added Leeder. "We are pleased to be at the forefront of Scotiabank's role in strengthening our national pastime and their partnership as the official bank of the NHL and NHLPA."

Already the club's official bank, Scotiabank extended its commitment to the community through Senators programming on Jan. 19, 2006, when the home of the Senators was renamed Scotiabank Place in a 15-year agreement. Scotiabank has also teamed up to present the annual Scotiabank Girls HockeyFest, the Read to Succeed literacy initiative, titling of the Club Red restaurant at Scotiabank Place and the legacy sponsorship for the Bell Capital Cup. Scotiabank will also continue to serve as a gold sponsor for the Senators Canadian Forces Appreciation Night.

About Scotiabank

As the Official Bank of the NHL, NHLPA, NHL Alumni and the CWHL, Scotiabank is very proud to be Canada's Hockey Bank. Scotiabank has a long tradition of supporting hockey in Canada, from local teams and minor hockey associations to professional players and leagues. Through its partnerships, Scotiabank's hockey programs enrich the communities where Canadians live and work by engaging fans and players in new ways to celebrate our game. Scotiabank supports the passion and pride Canadians feel for hockey and believes it is fundamental to helping young people learn about teamwork, camaraderie and the spirit of competition. Scotiabank also has partnerships with the Calgary Flames and the Ottawa Senators whose home arena is Scotiabank Place. For more information on Scotiabank's hockey programs, visit www.scotiahockey.com.

Scotiabank is committed to supporting the communities in which we live and work, both in Canada and abroad. Recognized as a leader internationally and among Canadian corporations for its charitable donations and philanthropic activities, in 2008 the bank provided about $43 million in sponsorships and donations to a variety of projects and initiatives, primarily in the areas of healthcare, education, social services, and arts and culture. Visit Scotiabank at www.scotiabank.com.

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