Heritage Media Corporation
PINK SHEETS : HMCP

June 05, 2007 07:30 ET

Screen Giant Media Secures Prime Outdoor LED Video Billboard Placement in Metro Edmonton, Alberta

CALGARY, ALBERTA--(Marketwire - June 5, 2007) - Screen Giant Media Corp., a specialty digital marketing subsidiary of Heritage Media Corporation (PINKSHEETS:HMCP), today announced that a new, full-color, high-resolution LED video billboard is being established in Edmonton, the capitol city of the province of Alberta.

The new Screen Giant display will utilize cutting-edge line doubling technology that produces 8 mm graphic representation, allowing for previously unattainable clarity and brightness in all lighting conditions.

Located a mere 20 minute drive south of the downtown Edmonton core, the display will service the main thoroughfare entering Edmonton from the south, including virtually all traffic from the Edmonton International Airport. Traffic count is in excess of 40,000 vehicles per day.

Power is currently being pushed to the site, and installation should be complete within 60 days. The expected "lights on" date for the LED video billboard is August 1, 2007.

Screen Giant CEO Joe Connelly commented, "This is another important step forward for our carefully-crafted strategic plan to establish a state-of-the-art digital video billboard network across Canada, and then around the world. Recognized as the last, largely unexploited mass-market advertising vehicle, Digital Outdoor will become a dominant medium for advertisers interested in reaching large numbers of viewers across all demographic profiles."

About Heritage & Screen Giant

Heritage Media Corporation, through its subsidiary Screen Giant Media Corporation, engages in the strategic placement of large, multimedia video billboards and the subsequent management of all programming content. In addition to a variety of indoor and outdoor displays, Screen Giant owns and operates the world's first and only 360 degree LED digital billboard. Established in 2003, Screen Giant has moved quickly to become an industry leader in digital advertising and promotions. Discover more about this innovative company at www.screengiant.com.

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