SOURCE: SeaMiles Limited

SeaMiles Limited

December 10, 2009 11:35 ET

SeaMiles Unveils Enhanced Member Benefits

TORONTO--(Marketwire - December 10, 2009) - SeaMiles Limited (TSX-V: SEE), North America's premier cruise loyalty provider, is pleased to announce new benefits for its members, further enhancing member opportunities. The enhanced benefits include new and improved opportunities to earn SeaMiles and the ability to redeem SeaMiles for car rental, resort and hotel stays as well as airfare.

SeaMiles is the cruise industry's largest loyalty credit card program and has awarded more than two billion SeaMiles to its members. SeaMiles launched in 2004 with the Carnival Sea Miles MasterCard program and in May 2007, expanded the program by adding a second SeaMiles credit card -- the SeaMiles Visa Rewards Card with Chase Bank. Both cards offer the promise of "Any Cruise Line... Any Time" with no restrictions, no blackouts and no fees.

Starting now, enhanced benefits on the SeaMiles Visa Rewards Card will include:

--  Four SeaMiles for every $1 spent on ANY cruise booking up from
    3 SeaMiles
--  Two SeaMiles for every $1 spent onboard ANY Cruise Line up from
    1 SeaMile
--  Two SeaMiles for every $1 spent on select car, resort or hotel
    booking made through 1-877-SeaMiles -- New to the program
--  One SeaMile for every $1 spent on all other purchases
--  Ability to Redeem on Any Cruise Line... Any Time
--  Ability to Earn and Redeem on car, resort, hotel air bookings

"Our customers are passionate and sophisticated travelers who have asked that the SeaMiles accumulated can be used for a variety of travel experiences," said Peter Rooney, president of SeaMiles. "We listened to our customers and not only expanded their travel benefits but increased their earning potential. We've gotten a very good response to the new benefits."


SeaMiles Limited is publicly traded on the Toronto Stock Exchange (TSX-V: SEE), with offices in Fort Lauderdale, Boston and Toronto. SeaMiles is North America's premier cruise loyalty provider, committed to recognizing and rewarding the cruiser through multiple earning opportunities and best-in-class, maximum award flexibility based on "Any Cruise Line... Any Time." Additional information can be found at

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