SOURCE: WebVisible, Inc.

January 08, 2008 11:10 ET

Search Engines Are the No. 1 Source for Consumers Looking for Local Businesses

WebVisible and Nielsen//NetRatings Report Investigates How Internet Users Interact With Advertising

IRVINE, CA--(Marketwire - January 8, 2008) - According to the newly published report, "Why Search Matters to Local Business" from WebVisible, Inc., search engines such as Google, Yahoo!, MSN, and Ask have become consumer's most widely used source to find a local business from which to buy.

In a survey conducted by WebVisible and Nielsen//NetRatings, 2,000 Internet users were asked how they find and interact with advertising. Search engines are used by 73% of consumers when seeking local products and services -- more than any other media type. By comparison, traditional advertising sources are becoming used less frequently. According to the report, usage is as follows:

--  Internet search engines 73%
--  Yellow pages telephone directories 65%
--  Internet yellow pages 50%
--  Local newspapers 44%
--  White pages telephone directories 33%
--  Television 29%
--  Direct mail 20%
--  Consumer review Web sites 18%
--  Radio 15%
    

In addition, the report reveals the role of the Internet in shaping the information and advertising that consumers want to see, examine where they go to find it, and how they use it to make purchasing decisions. A free copy of the report can be requested here: http://www.webvisible.com/smtb.asp or by contacting dreeve@webvisible.com.

About WebVisible, Inc.

WebVisible is the leading, international name in local interactive advertising and recipient of the 2007 Emerging Software Company of the Year award by the Technology Council of Southern California.

Our business philosophy is that local business owners are too busy minding their stores to successfully navigate the complexities of creating, buying and managing their own online advertising, whether search engine marketing, banner ads, or other Internet marketing products designed to grow their businesses. WebVisible solves this problem by offering turn-key, fully managed solutions that deliver a high return on investment with predictable pricing and guaranteed results.

WebVisible partners with a growing list of Fortune 500 & international companies in the yellow pages, newspaper, and online marketing industries. Visit www.webvisible.com for more info or call 949.502.5757.

Contact Information

  • Media Contacts
    David Reeve
    WebVisible
    (949) 502-5766
    Email Contact

    WunderMarx Inc. for WebVisible
    Manny Otiko
    714-862-1112
    Email Contact