Punch Communications

Punch Communications

October 28, 2009 12:00 ET

Search Engines' Social Media Deal Will Impact On Brands Says Punch Communications

New Search Results To Influence Online Reputations

LONDON, UNITED KINGDOM--(Marketwire - Oct. 28, 2009) -

Editors Notes: There are two photos associated with this Press Release

The new deals with social media announced by Google and Bing will have a significant impact on brands and their online reputations according to Punch Communications, a boutique PR agency with a global client reach.

The integration of Twitter's content into search results on Google and Bing is set to make an impression on corporate images online, as the immediacy of the results sets a new precedent in the industry. With the real time element of Twitter now making it possible to achieve real time search results, those corporate entities whose primary target audience is consumers will be forced to take social media into account as part of their future marketing strategies, as they look to ensure that their online reputation is as positive as possible.

With Google also announcing the launch of its new "Social Search" tool, many brands must now take into account the "chatter" that regularly occupies the online social space, looking out for brand mentions and interacting with users to successfully achieve positive public feedback. Punch has indicated that this is most definitely a key area in which PR has achieved success in recent times, and that brands should look towards employing experienced online PR practitioners to conduct this activity in the social sphere.

Pete Goold, Managing Director at Punch Communications, said: "This new deal involving the two major search engines and social networks such as Twitter and FriendFeed will have a major impact on brands looking to enhance their online reputation. Searchers will now not only be able to get information on a brand, but will also be able to find out exactly what people are saying about the brand too, which is a great opportunity for online PR practitioners such as ourselves."

Punch Communications is a consultancy with experience in the many aspects of technology PR, from blogger relations to search engine optimisation. Punch has developed its digital strategy so that it can work either as a stand alone project, or one that will compliment any existing client campaigns.

Punch's passion for PR techniques on the internet has resulted in it being acknowledged as one of the top results for the term "PR Agency" in the UK, and also internationally in countries such as Australia, Germany and the United Arab Emirates.

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