SOURCE: Kadient


April 06, 2010 12:00 ET Selects Kadient Sales Playbooks as the 2009 Sales Force Automation (SFA) Product of the Year

Kadient Joins Ranks of Past Winners Including and RightNow Technologies

LOWELL, MA--(Marketwire - April 6, 2010) - announced this week that Kadient's Sales Playbooks application is the "2009 Sales Force Automation (SFA) Product of the Year" citing the product's "integration capabilities" and "innovative way to manage sales effectiveness."

"This is not an SFA tool but more a sales enhancement tool," wrote. "Together with a product like or Oracle CRM On-demand, Kadient Sales Playbooks can provide a company with a rich context of knowledge about its sales processes -- the good and the bad."

Kadient is thrilled to be added to the list of winners in the SFA category, including and RightNow Technologies. 

"It's great to see the SearchCRM judges recognize the benefits of applications that enhance a SFA system," said Brian Zanghi, President and CEO of Kadient. "Our aim with Sales Playbooks is to give sales people quick and easy access to the resources they need to accelerate the sales cycle and differentiate their company from the competition. By embedding Kadient's playbooks in the SFA application we are also addressing the adoption issues that are so prevalent in most companies today."

About Kadient
Kadient helps companies improve sales performance by arming their salespeople with the content, messages, and strategies proven to win at every stage of the customer's buying cycle. Kadient is the only on-demand sales enablement platform that embeds situation-specific Sales Playbooks in a CRM system. The result is shorter sales cycles, faster ramp up, and increased sales productivity. To discover what Kadient can do for your sales organization, go to

About the Products of Year Program
The Products of the Year program highlights the best CRM and call center products introduced this year, helping buyers to better understand and evaluate the software available currently on the market.

They solicit nominations from CRM and call center vendors and recruit a panel of judges to evaluate the vendor's submissions. The 2009 panel was comprised of 12 independent industry experts, analysts and CRM and call center professionals.

About is the Web's best guide for Customer Relationship Management (CRM) and call center technology decision makers and practitioners. CRM is a business process enabled by technology -- it requires a special combination of customer-centric strategy and technical know-how. provides business, IT and customer service leaders with information relating to the most pertinent issues facing companies that are in the process of developing, designing and implementing CRM initiatives across the organization and in the call center. More information can be found at

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