SOURCE: FetchBack

FetchBack, The Retargeting Company

February 10, 2010 10:59 ET

Sears Eyes Opportunity to Lead Industry With Help of FetchBack

PHOENIX, AZ--(Marketwire - February 10, 2010) - FetchBack, the retargeting company, and Sears Home Services, a part of Sears Holding, today announced that FetchBack has been chosen to handle the retargeting efforts on the sites and For the past two years, Sears has made a concentrated effort to improve its online presence, and as a result of those efforts, 6% of total company sales are attributed to its online stores(1). FetchBack was selected due to its retargeting success with other large, name brand clients.

" is a newly re-launched site under the Sears Holdings umbrella of companies," says Shawn Hickman, Search Marketing Manager from Sears Home Improvements. "We wanted to start marketing aggressively and intelligently right out of the gate. In addition to our traffic driving and branding efforts, retargeting is a necessity for our success. As a leading online retailer, we needed to work with the leading online retargeting provider, and that is FetchBack. They have a talented team, proven results, and a passion to see our campaigns succeed. We are very excited about the campaign moving forward."

Using FetchBack's services, Sears Home Services can expect to see a high ROI, increased loyalty, and also recoup money spent on front end traffic driving efforts. Sears has made significant sales improvements over the past two years, despite the economic downturn. Sears Home Services specializes in selling home improvement products and services that include items for the kitchen, windows, siding, doors, and HVAC elements.

"This is a great relationship for FetchBack, and we are excited about working with Sears Home Services," says Chad Little, President and CEO of FetchBack. "Sears has clearly made huge strides to become a leader in the online marketplace, and retargeting needed to be a part of their overall strategy. With FetchBack's advanced retargeting capabilities, I have no doubt that we will meet and exceed all of Sears' goals for their campaigns."

FetchBack ( is the Retargeting Company. On average, 98% of a Web site's visitors leave without converting. FetchBack 'fetches' them back to that site via the industry's most advanced Retargeting platform. FetchBack is the only company that provides Retargeting analytics, enabling Advertisers to see deeper into their campaigns than ever before. FetchBack Retargeting is easy to implement, and maximizes the conversions that Retargeting has to offer.


Contact Information

  • Contact:
    Ann Betts
    Marketing Manager
    480.289.5587 (P)
    480.289.5550 (F)
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