SOURCE: Online Marketing Summit

October 09, 2007 16:45 ET

Second Annual Online Marketing Summit to Showcase Best Practices From the Top Interactive Marketing Experts

SAN DIEGO, CA--(Marketwire - October 9, 2007) - The Online Marketing Summit (OMS), the only "vendor-less" event focused solely on educating marketing professionals about best practices in all areas of online marketing, will hold its second annual event on February 21 -23, 2008 in San Diego, CA.

In response to the overwhelming success of previous OMS events, the 2008 Summit is expected to attract more than 500 mid to senior-level marketing professionals. Attendees will learn industry best practices in social media strategies, search engine marketing, web analytics, email, and lead generation from the world's top online marketing experts including Mario Sundar from LinkedIn; Web Analytics Guru, Eric T. Peterson; and senior editor, Kevin Heisler. In addition, OMS 2008 will feature case studies from leading companies like Cisco, IBM, Charles Schwab, and Yahoo!.

"The unique structure of OMS lets attendees concentrate on learning the strategies and tactics that will have the greatest benefit for their companies without the common industry hype and pontification driving most conferences," said Aaron Kahlow, OMS conference chair. "OMS 2008 is the most productive online marketing event of the year because the workshops, one-on-one expert labs and general sessions are based entirely on experience from the most successful marketers."

The format of OMS 2008 will feature First Person Case Study presentations, Leadership Panel discussions, One-on-One Online Marketing Labs, and Hands-On Best Practice sessions to help attendees boost online marketing ROI. Held at the Sheraton Harbor Bay Resort in San Diego, CA, OMS session instructors are handpicked from leading organizations. Session topics will include:

--  The Business of Social Media
--  The SEO Black Box: All the Secrets your SEO Won't Tell You
--  Website Usability & SEO Labs:  One-on-One Expert session to uncover 10
    areas for improvement
--  Email Marketing Strategies that Work
--  Web Analytics Dashboards Workshop:  Making your data talk
--  And 20 more sessions on the insights of successful Online Marketing

The current agenda for the Online Marketing Summit 2008 can be found at:

The Summit has also issued a "Call for Speakers" to online marketing executives and experts for remaining speaker slots. Candidates are asked to submit a 100 word abstract and bio detailing their area of expertise and biography by October 15th, 2007 at

The early-bird cost to register per attendee, including admission to all sessions, meals and special events, is $995 before November 1 and $1495 after the early-bird cutoff date.

For more information about OMS or to be considered for invitation, please fill out the short application at or email

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