December 03, 2009 07:00 ET

Secret Santa Goes 2.0 With Elfster

SAN FRANCISCO, CA--(Marketwire - December 3, 2009) - This holiday season harried Secret Santas can rediscover the joy of giving -- with some much-needed help from their very own stable of elves-on-call. Elfster (, a free online service and community that gives gifting a Web 2.0 upgrade, offers an easy-to-use online portal for group gift exchanges; from mailing and management tools to wish lists and shopping guides, Elfster takes care of the legwork to make gift-giving a fast, fun, and rewarding experience.

From office managers to super moms, people across the country are rediscovering Secret Santa and Yankee Swap exchanges as a fun and thrifty way to celebrate the holidays -- but pulling names out of a hat is so last century.

Instead, Elfster brings the whole operation online, letting participants connect quickly and easily via a dedicated sign-up link, e-mailing list, or Facebook account. The site offers a variety of options for both traditional and charitable gift-giving, allowing users to connect with a variety of online stores and philanthropic organizations from one place.

By harnessing the power of the internet, Elfster offers a great way to connect and celebrate with friends, family, coworkers or online networks -- whether you're in the same room, or on opposite coasts. Elfster's suite of online tools include:

--  One-click URL signup for a large-scale gift exchange
--  Facebook-compatible application for easy invitations to online friends
--  Fully-automated system for organization and inter-group communications
--  Custom settings for privacy and flexible coordination of your gift
--  Anonymous communication options, wish lists, and a Q&A feature that
    make it easy to give (and receive!) the perfect gift
--  Gift guides with direct links to online shops and great options for
    any budget
--  Facebook, Twitter, and Elfster blog updated frequently with gift
    suggestions, news, and more

The 12 Days of Christmas

To kick off the holiday season Elfster presents its annual 12 Days of Christmas gift guide, an editorial selection of 88 of the most unique gifts and featuring one click ways to buy, wish list, or recommend a gift for someone else. The gift guide includes everything from electronics and home goods to books and beauty products, for a one-stop shop that lets users stuff the stocking of everyone on their list, and even better, win these gifts by entering a daily raffle.

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