SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

March 25, 2010 14:08 ET

Secrets of Building Influence and Earning Trust Online -- Meet Social Media Rock Star Chris Brogan

Bulldog Reporter's Daily 'Dog Presents a One Hour Audio Conference and Exclusive Interview With: Chris Brogan -- April 6, 2010

OAKLAND, CA--(Marketwire - March 25, 2010) -  PR and communications professionals looking to build influence, online trust and engage loyal followings for themselves and their clients should attend this new webinar from Bulldog Reporter titled: "Are You a Trust Agent? Secrets of Building Influence and Earning Trust Online--an Exclusive Interview with Social Media Rock Star Chris Brogan."

In just 60 minutes Chris Brogan will share ground-breaking perspectives on marketing and new media for public relations practitioners and others. Hear one of the most influential leaders in digital communications today discuss: how to build loyal online communities, how to engage brand fans via social media, how to be a resource to stakeholder groups in the social media era, what media outlets are doing to reinvent themselves, what topics and technologies the media and public will (and should) embrace in the year ahead -- and more

This exclusive Daily 'Dog sponsored audio conference takes place on Tuesday, April 6, at 1PM EDT (noon CDT, 11AM MDT; 10AM PDT) and features Chris Brogan.

Here's what PR and communications pros will take away from this event:

  • Trends to Watch: The big ideas and tools today's social media experts are watching and how they will impact how you build, promote and protect their company or clients' brands
  • Being a Trust Agent: How to build a culture of trust by acting on suggestions, encouraging skepticism and engaging in community blogs, Tweets, fan pages and more
  • New opportunities at the corporate level for the PR and marcom disciplines to increase their influence through the principles outlined in Brogan's book
  • Fresh approaches to help them build online communities and engage brand fans
  • Starter moves for adding social media and blogging to their business plans and marketing strategies
  • WOM Marketing Tips: How Brogan's own brand was created by online word of mouth and community engagement -- plus best practices to borrow for their own program or company
  • "Honest Content" marketing explained -- plus how to "do well in business by doing good"
  • Working with online influencers -- how to work with the social media influencers, bloggers and other digerati using tools like Twitter, LinkedIn and Facebook
  • The truth about "Twitches" -- why pitching journalists, bloggers or others on Twitter is a bad idea... plus social media faux pas and common mistakes PR, marketing and communications professionals make when engaging in WOM
  • Best Practices: How today's most trusted brands build loyal followings online and off -- and how Corporate America can rebuild trust with its publics using social media tools
  • Trust and ROI: How building trust with stakeholders impacts the bottom line -- lessons from Dell, Ford and others
  • What's Next: New technologies, mobile apps and movements poised to change business in 2010 and beyond -- and how to prepare for a Web 3.0 world now 

For more details go to conference home page

Attendance at this Daily 'Dog sponsored audio conference costs just $99 per dial-in site. Participants in the 60-minute conference will be able to pose specific questions for the presenter at several junctures during the discussion.

For more information on taking part in the event, go to our conference home page or for personalized service and special offers please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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