CANADA POST

CANADA POST

October 21, 2009 10:34 ET

See Canada Post Like You've Never Seen it Before-and Win a Prize

OTTAWA, ONTARIO--(Marketwire - Oct. 21, 2009) - You've seen Canada Post employees in all types of weather delivering the mail. Now, see them delivering a different kind of message-homemade commercials for Canada Post services produced with their personal computers, video cameras, and even cell phones.

Now, we want Canadians to tell us which videos they like the best, using the digital online tools at your fingertips, including YouTube, Facebook and Twitter, Best of all, every participant will qualify to win a Panasonic HDC-HS20, HDD/SD Hybrid Full-HD Camcorder!

How Canadians can deliver their message

- From now until October 31st you can watch the 24 (12 English and 12 French) videos on YouTube at www.youtube.com/yourownvideo (English) http://www.youtube.com/votrevideo (French) and then rate your favourites. A video's rating, along with the number of times it has been viewed, will determine the winner of the Canada Post Super Fun Make a Commercial and Win an Awesome Prize contest for employees (see details below).

- For your chance to automatically be entered in the draw for the Panasonic Camcorder, simply become a fan of the contest on Canada Post's Facebook page http://facebook.com/canadapost.

You can also follow the contest on Twitter at www.twitter.com/yourownvideo. Every time you tweet about the videos or post one to your Twitter account (using "hashtag" (#yourownvideo)), you'll be entered in the draw. The more you tweet, the more times you'll be entered.

Harnessing the social-media tools of the Internet age

More often associated with traditional postal service, Canada Post decided this summer to look beyond traditional advertising approaches and ask employees to become advocates of our products and services, using social media to share their videos. Employees created video commercials about one of four non-traditional services: smartmoves™ (a service to facilitate address changes), epost™ (online receipt and bill payments), Xpresspost™ (overnight delivery service) and Picture Postage™ (personalized stamps).

"No one knows Canada Post's products and services better than those who work hard to deliver them to Canadians," says Kathy Haley, Canada Post's Vice-President of Marketing. "This contest gave our people an opportunity to express their creativity, win a prize and show Canadians-including all of us here at Canada Post-just how well they understand and appreciate what we offer in terms of products, services and solutions to everyday delivery and communication needs."

The incredible response-120 submissions from employees in every business area across Canada-is reflective of an unmistakable trend at Canada Post to use all tools at its disposal, including social media, to better interact with consumers, partners and employees.

About the Super Fun Make a Commercial and Win an Awesome Prize Employee Video Contest

The entrant of the winning video will win a trip to the 2010 Olympic Winter Games. The contest was open to all Canada Post employees, and closed September 30, 2009. A panel of Canada Post marketing, communications and media employees selected the top 24 videos (12 English and 12 French) based on creativity, brand appeal, originality and factuality. Now, it's up to Canadians to decide the winner.

"We're very excited to see the response of Canadians to these videos because it will help to deepen our understanding of what our products and services mean to them," said Ms. Haley. "The contest has also shown us the incredible power social media have to bring our people together to connect with Canadians and, in the process, to share our brand messages in ways we'd never before thought possible."

Contact Information

  • Canada Post
    Media Relations
    613-734-8888