SOURCE: Fujifilm U.S.A., Inc.

November 26, 2008 06:00 ET

Self-Expression and Instant Recognition Are Major Themes at Fujifilm's Star-Studded Fashion & Technology Event in New York City

Fashion & Technology Industry Luminaries Participate in Panel Discussion; Pratt Institute Fashion Student Scoops Top Award in Live Couture Event

NEW YORK, NY--(Marketwire - November 26, 2008) -


Z Spot New York Panel facts:

  • Fujifilm's Z Spot New York kicked off with a Fashion & Technology Panel that featured various luminaries from the fashion, design, education and technology industries going head-to-head on the pervasive interdependence of fashion and technology.
  • Panelists included:
  • As technology companies increasingly partner with top designers to create stylish fashions, panelists discussed the interplay of electronic textiles and wearable technology, the role technology plays in a fabric or article of clothing and the growing push to create eco-friendly fashion and technology.

Panel quotes:

Attributed to MJ Diehl, Co-Founder and Creative Director, House of Diehl:

  • "Technology is the new little black dress. Ultimately, fashion shouldn't just be pretty, it should be powerful. Everyone needs a little black dress, and by combining the power of technology with fashion, great designers are able to design products to create the lifestyle that people need."

Attributed to Tom Samiljan, Executive Editor, AOL's Switched.com:

  • "Customization is a key trend resulting from the intersection of technology and fashion. Everyone has an iPhone, but it's what you do with it -- for example, adding customizable skins and face plates -- that adds that extra edge of style."

Attributed to Sabine Seymour, Author and Professor, Parsons the New School for Design:

  • "Fashion and technology also merge with the interplay of electronic textiles and wearable technology. Any type of technology can be incorporated into garments, but the next step would be to confirm the actual context of use. For example, for communication purposes. This is already starting with small entrepreneurial artists and designers beginning to combine the two, like my company Moondial."

House of Diehl fashion battle:

  • In a live 'fashion battle' produced by House of Diehl, four students from NYC's top design schools were asked to created couture designs on live models using wide format inkjet photo prints produced by the Epson/Fujifilm Stylus Pro 7880 Wide Format Printer on FUJIFILM Photo Paper Satin 270.
  • Prior to the event, each designer was provided with a different color FinePix Z20fd digital camera by Fujifilm -- green, blue, pink and white with pink polka dots. These colors served as the inspiration for the photos which became the "fabric" of the designers' creations.
  • The cast of CW's "Stylista," including Ashlie Buttler, Cologne Schmidt, William Buckley, Danielle Scott and Dyshaun Burton, served as guest judges for the fashion battle, and selected Julie Mollo, a junior fashion design major at Pratt Institute, as the winner for her fun, flirty and quirky cocktail dress design inspired by Fujifilm's white and pink polka dot FinePix Z20fd.
  • Roman Milisic of the House of Diehl narrated the thirty-five minute showdown.

Event facts for 'Z Spot New York':

  • Z Spot New York, the finale in a trio of events to celebrate Fujifilm's FinePix Z20fd digital camera, was held at Arena in New York City on Thursday, November 20.
  • Hosted by celebrity stylist Phillip Bloch, the evening began with a panel discussion that focused on the relationship between fashion, style, design and technology.
  • In a flashy, live couture fashion battle produced by the House of Diehl, students from NYC's top fashion design schools competed to create couture designs on live models using Fujifilm photo prints as the "fabric" of their creations.

The Z Couture: Tech & Fashion Panel Contest

  • To enter Fujifilm's Z Couture Tech & Fashion Contest, today's young, geek-chic generation were asked to submit their ideas on what's next for the convergence of fashion/style/design and technology.
  • Fujifilm awarded the Grand Prize Winner, urban designer Myranda Sims, a trip to New York City to attend Z Spot New York, meet today's leading fashion and technology design influencers and cover Fujifilm's Fashion & Technology panel and Fashion Battle for http://www.zspotnow.com.
  • Myranda's winning entry can be found here.

Additional relevant information:

  • Z Spot NY was preceded by the 'premiere' Z Spot LA event with a performance by indie band No Age, and Z Spot Miami, which took place at M.I.A. Skate Park, featuring pro skateboarders Habitat Skate Crew and music from DJ Z-Trip.
  • In July 2008, Fujifilm launched ZSpotNow for its FinePix Z20fd digital camera. The social network is designed for young camera enthusiasts to share images, videos and information and receive the latest information on special events around the nation. Each Z Spot event was accompanied by a contest that included the creation of a short film and redesigning the Fujifilm Z20 logo.
  • ZSpotNow currently has over 1,100 members.

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About FUJIFILM

FUJIFILM U.S.A., Inc. is a marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems, Recording/Storage Media and Motion Picture Film products and services to consumers, professionals and businesses. For more information on Fujifilm U.S.A. products, customers can call 800-800-FUJI or visit www.fujifilmusa.com. To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss.

About FUJIFILM Corporation

FUJIFILM Corporation (NASDAQ: FUJI) brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was ranked number 15 for U.S. patents granted in 2007, employs more than 70,000 people worldwide and in the year ended March 31, 2008, had global revenues of $24.7 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

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