SOURCE: Incorporated

October 09, 2007 16:08 ET

Selling Power's Gerhard Gschwandtner Joins List of Industry Luminaries, Including Geoffrey Moore, Dave Berman and Anthony Lye, to Speak at Sales 2.0 Conference

First Ever Sales 2.0 Event to Offer Strategic Insight and Practical Advice for Sales Executives

SAN FRANCISCO, CA--(Marketwire - October 9, 2007) - The Sales 2.0 conference, produced by Incorporated, in collaboration with Oracle (NASDAQ: ORCL), WebEx (NASDAQ: WEBX), InsideView, Landslide Technologies, and dozens of other industry leading companies, announced the completion of their speaking line up with the addition of Gerhard Gschwandtner, founder of Selling Power Magazine. Gschwandtner joins the list of industry luminaries including Geoffrey Moore, best-selling author of "Crossing the Chasm;" Michael Bosworth, "Solution Selling" author; Anthony Lye, SVP of Oracle On Demand; Dave Berman, President of Worldwide Sales & Services, Cisco Webex; Tien Tzuo, CSO of; and David Thompson, CEO of The first ever Sales 2.0 conference ( is being held at the St. Regis Hotel in San Francisco, October 29-30, 2007.

"Sales 2.0" simply means integrating the power of Web 2.0 technologies with proven sales techniques to increase sales velocity and volume. The Sales 2.0 conference will demonstrate how combining next-generation Web technologies such as web conferencing, social networking, prospect databases, and website tracking services with innovative sales techniques and processes can dramatically accelerate the sales cycle and increase revenues. The agenda for the first annual Sales 2.0 conference has been finalized and includes the following thought leaders, key topics and industry trends:

--  Gerhard Gschwandtner, Founder and Publisher, Selling Power Magazine:
    "Collaborating to Build the New Sales 2.0 Funnel"
--  Geoffrey Moore, best-selling author of "Crossing the Chasm": "Sales
    2.0: Definition, Observations and Thoughts on Transitioning to Higher
    Volume/Velocity Sales2.0 Model"
--  Michael Bosworth, Founder of Solution Selling and author of "Customer
    Centric Selling": "Solution Selling in a Sales 2.0 World"
--  Anthony Lye, SVP Oracle On Demand: "Social CRM: Beachhead in the
    Consumerization of the Enterprise"
--  Dave Berman, President of WW Sales & Service, WebEx (now part of
    Cisco): "Growing the Sales 2.0 Organization"
--  Tien Tzuo, CSO, and David Thompson,, and,
    "The Birth of Sales 2.0"
--  Barry Trailer and Jim Dickie, CSO Insights: "Sales 2.0: Hype, Hope or

Complementing the diverse line-up of keynote speakers will be a number of panel discussions covering the following topics:

--  Achieving Strategic Sales Excellence Through Executive Team Best
    Practices: "A Day in the Life of a Sales 2.0"
--  Sales 2.0 Lead Qualification and Cultivation
--  Transitioning Enterprise Sales Teams to a Sales 2.0 Model
--  Inside Sales 2.0: A Report from the Front Lines
--  Leveraging Data Sources
--  Sales Process and Measurement
--  How Software as a Service Has Changed the Game for Buyers and Sellers
--  Using Web 2.0 Technology to Enable Strategic Selling

For the complete agenda, please see

"Getting up to speed on Sales 2.0 methodologies and the supporting technologies is critical for success in today's demanding sales environment," said Gerhard Gschwandtner, Founder and Publisher, Selling Power Magazine. "I'm looking forward to sharing ideas with conference participants and speakers alike and believe this meeting offers a great opportunity for collaboration and learning."

"Leading companies today are looking for ways to increase sales velocity and deal volume as they introduce software-as-a-service solutions and other offerings targeting the small to medium business segment," said Geoffrey Moore, author, consultant and venture partner. "To shift successfully from an enterprise selling model, sales organizations must quickly adopt web technologies that can help them streamline their processes."

"Sales 2.0 has received an amazing level of commitment and support from industry leaders," said David Thompson, CEO of "As the impressive conference agenda demonstrates, attendees will leave the conference with key take-aways about how to leverage the Web and their corporate website for a higher volume, higher velocity approach to selling."

About The Sales 2.0 Conference

The Sales 2.0 Conference is a unique industry event addressing emerging selling strategies and technologies. The conference, at the St. Regis Hotel in San Francisco on October 29-30, 2007, combines powerful keynote speakers and panel discussions with technology demonstrations and valuable industry networking and collaboration. Event sponsors include leading sales technology innovators such as Oracle, WebEx,, InsideView, and Landslide Technologies. For more information about The Sales 2.0 Conference program, registration and sponsorship/speaking opportunities, visit

Are you Sales 2.0? Click for more information:

Contact Information