SOURCE: DataX, Ltd.

DataX, Ltd.

January 25, 2010 09:00 ET

Selling Source Names Nanette Leonard EVP of Business Development at DataX, Ltd.

LAS VEGAS, NV--(Marketwire - January 25, 2010) - Selling Source LLC President Glenn McKay announced today that Nanette Leonard has joined DataX, Ltd. as executive vice president of business development.

A leader in real-time identity verification, data authentication and subprime credit reporting, DataX, a Selling Source company, provides intuitive solutions that promote profitable lending and business decisions.

According to McKay, the demand for DataX services has increased exponentially over the past year due to tighter lending standards and changes in the regulatory environment. With the largest repository of subprime credit data and a full suite of identity verification solutions, DataX has become the service provider of choice, he said.

"DataX is poised for tremendous growth this year by expanding its incipient reach into new verticals and increasing its existing lead in the specialty finance market. I am pleased to appoint an executive with Nanette's experience and proven track record to lead DataX through its next stage of growth and development," McKay said.

Leonard, an accomplished executive with more than 20 years of experience in sales, strategic business planning and product development, will lead the company in expanding its existing product suite and vertical diversification strategy.

Prior to joining DataX, Leonard was senior vice president of business and product development at Kroll Factual Data, a leading provider of business information to mortgage and consumer lenders, property management firms and other businesses.

Leonard was responsible for forging strategic partnerships, business development and new product initiatives during her tenure.

Prior to Kroll, Leonard owned and served as president at Washington-based Employment Research Service, Inc. until the company was acquired by Kroll Factual Data in 1999.

About DataX, Ltd.

DataX, Ltd., a Selling Source LLC company, operates an FCRA-compliant credit reporting agency and is the leading provider of subprime credit data, skip tracing, identity, bank account and credit card verification solutions to the business and financial services industry. Only DataX's comprehensive suite of real-time decisioning support services mitigate the risk inherent in subprime lending by reducing exposure to potential financial losses and fraud. For more information, go to

About Selling Source LLC

Selling Source LLC, named No. 68 on the 2008 Inc. 500 list, up from No. 109 in 2007, is the parent company for a number of subsidiaries providing online marketing, technology and data solutions for lead generation across many industries. London Bay Capital, a private equity firm based in San Francisco, acquired a controlling interest in Selling Source in December 2007. For more information, please visit

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