SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

April 09, 2010 18:15 ET

Selling Your Story to TV: Insiders at Holy Grail TV Targets Share Perfect PR Pitches and Exclusive Tips for Reaching Millions Nationwide

Bulldog Reporter's PR University Presents a New "Meet the Editors" Audio Conference, Thursday, April 22, 2010

OAKLAND, CA--(Marketwire - April 9, 2010) -  PR professionals looking to pitch TV insiders at Holy Grail outlets should attend this new webinar from Bulldog Reporter titled: "Selling Your Story to TV: Insiders at Holy Grail TV Targets Share Perfect PR Pitches and Exclusive Tips for Reaching Millions Nationwide."

In just 90 minutes PR University convenes a panel of top TV editorial gatekeepers tasked with sharing exactly the best hooks, angles and pegs TV responds to and which they reject outright, the hot-button story elements sure to turn heads at nearly any assignment desk nationwide -- and the types of visual elements you must provide to break into prime time. Not only will this panel take live sample pitches from the participants during the call and help them polish their best ideas for their programs and even websites -- but they'll also reveal how much media training their spokesperson needs to become a "media darling" for TV, how much must they "know and show" to delight the cameras... plus how to successfully prep guests, execs and talking heads so they pass pre-interview screenings and score repeated bookings. If their job, campaign or even client depends on that one essential media hit -- then this is one call they can't afford to miss.

This exclusive PR University audio conference takes place on Thursday, April 22, at 1PM EDT (noon CDT, 11AM MDT, 10AM PDT) and features top T.V. insiders:

  • Greg Agvent, Director of News Planning, CNN; 2005 Peabody Award Winner
  • Renee Meier, Producer, National Desk, CBS News
  • Mark Landsman, Assignment Manager, "Nightly Business Report," PBS

Here's what PR pros will take away from this event:

  • TV Rebound: Why TV spots matter more than ever -- how TV networks are reaching wider audiences (think online) and easy ways PR can tap into this extended reach
  • Targeting Essentials: How each of these media views its audience and mission, how they differ... and how PR can use this insight to pitch news more effectively
  • Best Practices: Examples of stellar TV pitches, how other companies generate a steady stream of air time -- and they can do the same
  • Editorial Hot Buttons: What stories and key issues these outlets will cover in the days and weeks ahead... plus how to find TV-worthy hooks bookers can't resist
  • Visual Thinking: Elements TV insiders look for in every segment -- and how to make sure their pitch includes these critical elements
  • Inside tips to help their exec or source pass the pre-interview test
  • New Online Opportunities: Special reports, video, audio, photo galleries and interactive galleries -- multimedia news opportunities PR can pitch now
  • The truth about VNRs, B-roll and satellite media tours (SMTs) -- and how to get the widest play out of their current video assets
  • How to position regional and national TV pitches for greater reach
  • Sound bite Magic: What it takes to make sure their source can speak on camera... and get invited back time and again
  • How to impress TV gatekeepers -- proven practices for pitching ahead of the curve, responding quickly and getting sources on camera immediately
  • How to structure pitches, releases and other press materials for optimal impact
  • How TV newsrooms operate and how to use that insider perspective to make sure their pitches rise to the top of the "consider" pile
  • TV bloopers to avoid -- common mistakes PR pros make when pitching TV... and how to avoid them to boost pickup
  • How to pitch TV insiders and bookers via social media channels -- from Twitter and Facebook to YouTube and beyond

For more details go to conference home page

Attendance at this Bulldog Reporter's PR University audio conference costs just $99 per dial-in site. Participants in the 90-minute conference will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or for personalized service and special offers please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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