Ottawa Senators Hockey Club

Ottawa Senators Hockey Club

December 17, 2009 12:34 ET

Senators Reach out to Fans With New Season-seat Holder Initiatives

Owner will hold Fan Forum call with season-seat holders today

OTTAWA, ONTARIO--(Marketwire - Dec. 17, 2009) - Eugene Melnyk, owner of the Ottawa Senators, club president Cyril Leeder and general manager Bryan Murray will hold a Fan Forum call with season-seat holders later today to introduce new season-seat holder initiatives, which are designed to provide improved value to their fans.

In addition to the new ticketing initiatives presented by Melnyk and Leeder, Murray will provide an overview of the season to date, an outlook on the final 49 regular-season games and an evaluation of the team's prospects. Melnyk, Leeder and Murray will then take questions from season-seat holders.

This is the third Fan Forum call held with the team's season-seat holders. The first two calls, in March and September of this year, each attracted more than 1,500 listeners. Today's call will also be broadcast live on Sens TV Online at

"These are exciting and important enhancements to delivering even more value to our season-seat holders. They represent the core of our loyal and passionate fan base," said Melnyk. "We have great fans and I'm personally committed to ensuring they continue to be first in everything we do.

"Today's improvements are just the start of a series of initiatives that will deliver even more value to our fans," added Melnyk.

"We have always said that our season-seat holders are the key to our success and have to be our top priority," said Leeder. "We actively sought our fans' opinions on our ticket pricing, plans and strategies, and benefits. In response to this extensive research, we have developed a package of benefits that we feel will provide value to current and future season-seat holders and help strengthen our season ticket base."

The key initiatives for season-seat holders include:

1. All renewing full- and half-season seat holders will pay regular-season ticket prices during the first two rounds of the 2010 and 2011 playoffs, and will receive meaningful discounts for rounds three and four. As well, all season-seat holders will receive access to additional tickets for all rounds of the playoffs.

2. Season-seat holders will receive a price reduction of at least two per cent for 2010-11 (and as high as 33 per cent in certain seating areas). An additional two per cent can be saved by choosing our early payment option.

3. Free parking will be provided for all full-season seat holders of more than five seasons.

4. Season-seat holders will have the benefit of a no-limit ticket exchange program, allowing them to trade in tickets for another game of equal or lesser value.

"We believe these new benefits and savings respond directly to the heart of what matters most to our fans. The changes we are announcing are consistent with the information and feedback we have gathered," said Jeff Kyle, the Senators' vice-president of marketing. "Our fans were clear in their feelings about the team's on-ice performance, with 94 per cent of those surveyed believing the team will make the playoffs this year. They were equally clear in expressing the areas and benefits that they felt we needed to step up, and we have responded with the benefits we are presenting today."

"Next week, we will also introduce key changes to our game-by-game (casual sales) program for the remainder of this season," added Leeder.

After 19 homes games, 339,549 fans have seen the Senators play at Scotiabank Place. There have been three sellouts and the average attendance per game is 17,871, which is 6.6 per cent lower than in 2008-09 after 19 games. The Senators currently have 10,000 season-seat holders. The number of season-seat holders peaked at 13,000 during the 2007-08 season (following the team's run to the Stanley Cup final in 2007).

Audio from Cyril Leeder's news conference at 10:30 a.m. today:

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