SOURCE: Send Word Now

October 13, 2006 08:00 ET

Send Word Now to Present at Business Continuity Management Summit for Life Science Companies Hosted by Wyeth Pharmaceuticals

Smart Notification Provider to Lead Executive Roundtable Discussion on Ensuring Continuity During a Pandemic Flu Outbreak

NEW YORK, NY -- (MARKET WIRE) -- October 13, 2006 -- Send Word Now, the leader in Smart Notification Services, today announced that it will lead an executive roundtable discussion on pandemic influenza at The Center for Business Intelligence's (CBI) prestigious Business Continuity Management Summit for Life Science Companies Hosted by Wyeth Pharmaceuticals. The session, which will take place today, October 13, at 10:15 AM at Wyeth's conference facility at Collegeville, Pennsylvania, will help attendees decide what steps should be taken during the first critical minutes and throughout the duration of a continuity crisis.

Led by Send Word Now's Vice President of Product Management Peter W. Cohen, the roundtable discussion will provide companies with best practices to enable business continuity should a pandemic influenza outbreak occur causing a large percentage of workers to stay home.

"A pandemic outbreak, or even a rumor, could severely disrupt a company's operations, potentially causing huge losses," said Cohen. "It is critical for companies to be able to easily communicate in order to continue business operations during a pandemic or any other interruption. As part of our fully integrated incident management and notification service, specifically designed to handle crisis communication and coordination during a pandemic, we provide scenarios to help companies prepare. We will be sharing one of these scenarios at the CBI conference."

Send Word Now's Smart Notification Services enable businesses and organizations to simply and quickly communicate via voice or text notifications with hundreds or thousands of people anytime, anywhere. Send Word Now's suite of services also provides a virtual web-based command center, allowing organizations to consolidate the communication flow between multiple locations and key first responders before, during or after an incident. Leading businesses and organizations rely on Send Word Now to safeguard people and protect corporate assets during routine, time sensitive and emergency events.

Send Word Now's optimized Pandemic Management and Notification Service offers companies the ability to assign, manage and easily track tasks, including automatic alerts while storing pandemic-related reference materials in advance or on-the-fly. Reference materials in the service include government mandated guidelines for enhanced universal precautions, syndromic surveillance, quarantine procedures, decontamination procedures, relevant Web links that can quickly and easily be disseminated as well as emergency response tabletop exercises specific for crisis communications during a pandemic.

To download a free mini-white paper on pandemic preparedness, please visit: http://www.sendwordnow.com/public/PandemicPrep.aspx.

For media interviews with Peter W. Cohen on pandemic preparedness please email maria@redjavelin.com.

About Send Word Now

Send Word Now is the leading provider of user friendly, secure, on-demand notification and incident management services. Fortune 1000 and government organizations depend on Send Word Now's services to coordinate resources and safeguard people during critical, time sensitive and unexpected events. The easy-to-use, web-based solution ensures smart, effective organization-wide coordination in real time, improving day-to-day business operations and ensuring continuity during crises. Anywhere, anytime, regardless of location or device connection. The company is headquartered in New York City. More information about Send Word Now can be found at www.sendwordnow.com

Send Word Now and Send Word Now Smart Notification Services are trademarks of Send Word Now Communications Inc.

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