SOURCE: SendMe

January 24, 2008 09:00 ET

SendMe Strikes Strategic Mobile Content Deal With EMI Music

SAN FRANCISCO, CA--(Marketwire - January 24, 2008) - SendMe, Inc., the premier mobile media company, and EMI Music, one of the world's largest independent music companies, today entered into a strategic agreement that gives SendMeMobile.com members access to EMI's full catalog of mobile content. With the touch of button, members will be able to choose from over 4,000 ring tones, and download some of the hottest songs and artists available worldwide.

"Partnering with a premier record label like EMI enables our fans to access whatever music they're craving -- whether it is Latin, hip-hop, rap or rock music," said Russell Klein, co-founder and CEO of SendMe. "Our content library makes it easy for members to quickly find not only their favorites, but also new artists and songs that they didn't even know existed. The addition of EMI's catalog to SendMeMobile.com builds on our commitment to give our members the best and broadest premium content out there."

"With SendMe's mobile media platform, we're establishing avenues for fans to discover and rediscover their favorite music, anytime, anywhere," said Lauren Berkowitz, senior vice president, digital for EMI Music North America. "SendMe is another innovative way for us to strengthen the bond between our artists and fans. We look forward to collaborating with SendMe on promoting our artists and delivering some of the best music to fans worldwide."

Among current artists and catalog works from EMI Music that are now available at SendMeMobile.com include 30 Seconds to Mars, A Fine Frenzy, Lily Allen, Corinne Bailey Rae, Belinda, Beastie Boys, Dierks Bentley, Chemical Brothers, The B-52's, Coldplay, Daft Punk, Norah Jones, Lenny Kravitz, J. Holiday, Dean Martin, Bob Seger, Frank Sinatra, Joss Stone, The Rolling Stones, K.T. Tunstall and Keith Urban.

SendMe brings the best of mobile media to the palm of your hands. With its unique mobile platform and first-class content partners with EMI Music, Universal, Glu, Telcogames, Sony Pictures, The Orchard and more, SendMe grants members access to award-winning games, the hottest hits from the most popular and independent artists, and one-of-a-kind prizes. Plus SendMe's built-in community allows members to create and share their favorites with friends and family on-the-go.

About EMI Music

EMI Music is the recorded music division of EMI Group Limited, one of the world's largest independent music companies. Its EMI Music division represents artists spanning all musical tastes and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Nashville, EMI Classics, EMI CMG, EMI Records, EMI Televisa Music, Manhattan, Mute, Parlophone and Virgin. Artists on EMI labels include Lily Allen, The Beatles, Coldplay, Corinne Bailey Rae, The Good The Bad & The Queen, Gorillaz, Norah Jones, The Kooks, Korn, Kylie Minogue, Pink Floyd, Rolling Stones, Joss Stone, 30 Seconds To Mars, KT Tunstall, Keith Urban and Robbie Williams, as well as international artists such as Amaral (Spain), Diam's (France), Utada Hikaru (Japan), LaFee (Germany), Radja (Indonesia), RBD (Mexico) and Vasco Rossi (Italy).

EMI has been at the cutting edge of the rapidly growing digital music marketplace since it released David Bowie's 'Hours' as the world's first ever album to be offered as a digital download in 1999. EMI has signed agreements with hundreds of digital partners to distribute its music across the globe, including most recently its premium DRM-free, higher-quality offering sold through partners including Apple iTunes, Amazon.com, Passalong Networks, Hip Digital and more. It continues to facilitate the development of a growing range of new digital business models to enable fans to experience and purchase its artists' output through a number of different platforms including, legal peer-to-peer agreements with QTrax, Mashboxx and GNAB, as well as via new models such as YouTube and iMeem. For further information on EMI, please visit: www.emigroup.com.

About SendMe

SendMe, Inc. turns any mobile phone into a portable playground. As the premier mobile media company, SendMe's family of destination sites lets you take the fun from the Web to your mobile phone with the broadest and best content, entertainment and community out there. SendMe's three properties -- SendMeMobile.com, SoLow.com and mbuzzy.com -- deliver content from today's pop culture sensations, niche independent creations, stuff from our own community, and one-of-a-kind mobile games that will keep you coming back for more. So whether you're looking for new ways to show your personal style, eager for some mobile gaming excitement, or trying to stay connected to the people and things you love most, SendMe brings it all to you -- how you want it, when you want it. Founded in 2006 by three veteran online and mobile entrepreneurs, SendMe is funded by Spark Capital and True Ventures.

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