SOURCE: Adify

October 02, 2007 08:00 ET

Senior Technology and Media Executive David Courtney Joins Adify

Former TiVo Exec Is Latest Addition to Adify's Growing Management Team

SAN BRUNO, CA--(Marketwire - October 2, 2007) - Adify Corporation today announced that technology and media veteran David Courtney has recently joined the company as its new president, COO and CFO. Courtney joins Adify to help meet the company's growing global business needs and to head up the operational and financial sectors of the organization.

Most recently, David Courtney served as head of TiVo's Corporate Products and Services Group and as its CFO. In this capacity he oversaw both the Service Provider and Media/Advertising divisions. As CFO and head of Corporate Administration, Courtney supported all financial, legal and investor related activities. He also served as a member of TiVo's board of directors from 2002 to 2006.

Prior to TiVo, David Courtney spent 15 years in investment banking, management consulting and corporate business development. He was a managing director at J.P. Morgan & Co., heading up the firm's high technology investment banking business in the U.S. Earlier in his career, Courtney was a vice president at Goldman Sachs, a member of the corporate development staff for General Electric, and a consultant with the Boston Consulting Group. He currently serves as a trustee of the Golden Gate National Parks Conservancy.

"Adify offers unique advertising solutions that are enabling unprecedented targeting and success for both advertisers and publishers. The company's innovative approach stands apart from others in the online advertising field," said David Courtney. "I'm delighted to be joining an organization which provides traditional media and entrepreneurial publishers with the tools to grow successfully in the Web 2.0 business world."

Adify's unique "Build Your Own Network" platform offers a suite of integrated technology and services, designed to support both publishers and advertisers. Successful online ad networks recently launched with Adify include Washington Post Newsweek Interactive, Time Inc., ComputerWorld, The Guardian, Gay Ad Network, Matter Network, Sustain Lane Green Ad Network and Yardbarker among the over 50 networks aggregating audiences on Adify.

"Adify is experiencing strong adoption of our platform by leading media companies and entrepreneurs. David is uniquely qualified to help manage and drive our business growth," said Russ Fradin, CEO of Adify. "Most importantly, he is a proven, results-driven leader and will ensure that Adify scales to meet the growing demand for our vertical ad network platform."

About Adify

Adify Corporation makes it easy for experts to build vertical ad networks and create niche online communities for their advertising partners to target. Adify offers marketers the reach of a branded advertising network with the control of a one-stop, direct buy. The company delivers a unique mix of technology, expertise and key business services that expedite time to market for new, brand-driven, expert vertical advertising networks. Entrepreneurs and global media partners such as Comcast Corp., The Guardian, MediaNews Group, NBC Universal, Reed Business Information, RP Online, Time Warner and The Washington Post Co. are using Adify's solutions to extend their brands, increase their reach and grow their revenue. Adify was founded by the team that created Flycast Communications -- the first successful direct-response online advertising solution -- and is backed by blue-chip venture firms Venrock Associates and U.S. Venture Partners, as well as GE Commercial Finance, NBC Universal, Inc., and Time Warner Investments.