SOURCE: Sennheiser Electronic Corporation

Sennheiser Electronic Corporation

November 17, 2009 17:05 ET

Sennheiser Helps Consumers Dream Big With "Sound Tour Hook Up" Challenge, Continuing Momentum of Sennheiser Sound Tour

Creativity and a Passion for Sound Are the Name of the Game in Sennheiser's Latest Multi-Media Based Contest, Which Asks "What Would YOU Do With $10,000?"

OLD LYME, CT--(Marketwire - November 17, 2009) - Premium headphone manufacturer Sennheiser is building on the success of its recent "Hear. I Am" campaign by offering one lucky winner and five of their friends an opportunity to live their $10,000.00 ultimate sound experience -- you dream it and Sennheiser will "Hook you up." The $10,000.00 Ultimate Sound Hook Up offers a chance for sound lovers to stand up and articulate their passion for sound.

The contest, which appeals to a wide array of consumers including music lovers, gamers, athletes and many others, is a follow up to Sennheiser's innovative campaign that took place this past summer, The Sennheiser Sound Tour. This was an intense three-month customer engagement initiative that made appearances in 30 cities throughout North America. The 10,000.00 Ultimate Sound Hook Up is a chance for people to stand up and express their affinity for sound and -- more specifically -- Sennheiser.

Stefanie Reichert, vice president of strategic marketing, Sennheiser USA, explained: "With the Sennheiser Sound Tour, we were able to introduce millions of people across North America to Sennheiser's superior sound quality. The 10,000.00 Ultimate Sound Hook Up is the perfect avenue for creativity and self-expression for people who love sound. We look forward to seeing many unique entries and welcome the opportunity to make one lucky winner's dream become a reality."

The contest began on November 6th and runs through to the end of December 2009. Three finalists and an ultimate winner will be announced in January 2010. Fans of the Sennheiser Sound Tour will be able to comment on submissions on Sennheiser's Facebook page on an ongoing basis, where they will also be able to discover many fun and engaging ways to win headphones. will highlight many entrant submissions over the duration of the contest. Fans can support their favorite applicants by "hooking into" their submission, which automatically puts them in a weekly drawing to win a pair of headphones. Once the winner is chosen for the $10,000 Ultimate Sound Tour Hook Up, a feature "webisode" will document the actual "hook up" in its entirety.

Entry submissions are limited only by the imagination and may include everything from an over-the-top DJ party in someone's backyard to a full-on home studio installation. For full contest details and entry regulations, please visit


Sennheiser is a world-leading manufacturer of microphones, headphones and wireless transmission systems. Established in 1945 in Wedemark, Germany, Sennheiser is now a global brand represented in 60 countries around the world with offices in the U.S. in Old Lyme, Connecticut, Pointe Claire Québec, Canada and a manufacturing plant in Albuquerque, New Mexico. Sennheiser's pioneering excellence in technology has rewarded the company with numerous awards and accolades including an Emmy, a Grammy, and the Scientific and Engineering Award of the Academy of Motion Picture Arts and Sciences.

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    Hummingbird Media
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    Sennheiser Canada
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