SOURCE: Sennheiser Electronic Corporation

Sennheiser Electronic Corporation

November 23, 2009 19:22 ET

Sennheiser USA Selects Hummingbird Media as Agency of Record for Consumer Electronics Line

Premium Audio Products Manufacturer Chooses Integrated PR Approach, Following Success of "Sennheiser Sound Tour" Initiative

OLD LYME, CT--(Marketwire - November 23, 2009) - Premium audio products manufacturer Sennheiser announced that NY-based Hummingbird Media, Inc. has been selected to drive the Company's U.S.-based PR initiatives in the consumer electronics market.

The announcement follows the success of Sennheiser's highly successful North American branding initiative, The Sennheiser Sound Tour, in which Hummingbird Media handled local public relations activities in the U.S. Hummingbird Media specializes in providing strategic and integrated communications services in the consumer electronics, pro audio and networking markets.

Stefanie Reichert, vice president of strategic marketing for Sennheiser, commented: "As we look to centralize our PR efforts across our product lines, we will look to Hummingbird Media to help us increase brand awareness and market positioning in the U.S. We had a very positive experience working with Hummingbird Media on the Sennheiser Sound Tour this past summer, and remain impressed with the firm's strategic approach and capabilities -- particularly in emerging communications mediums and analytics."

Jeff Touzeau, president of Hummingbird Media, added: "While Sennheiser is considered a leading consumer electronics brand in Europe, there is tremendous upside potential to scale Sennheiser's brand awareness in the U.S. Our objective is simple: we want to make a much broader consumer population aware of both the value and quality that Sennheiser offers -- especially as it relates to its headphones, which are superior among the landscape of competitors."


Sennheiser is a world-leading manufacturer of microphones, headphones and wireless transmission systems. Established in 1945 in Wedemark, Germany, Sennheiser is now a global brand represented in 60 countries around the world with offices in the U.S. in Old Lyme, Connecticut, Pointe Claire Québec, Canada and a manufacturing plant in Albuquerque, New Mexico. Sennheiser's pioneering excellence in technology has rewarded the company with numerous awards and accolades including an Emmy, a Grammy, and the Scientific and Engineering Award of the Academy of Motion Picture Arts and Sciences.,

Contact Information

    Jeff Touzeau (USA)
    Hummingbird Media, Inc.
    Email Contact
    914 602-2913