Sens Foundation

Sens Foundation

March 31, 2010 11:55 ET

The Sens Foundation Launches Fundraising Campaign for Bear Hug III in Support of Cancer Research

OTTAWA, ONTARIO--(Marketwire - March 31, 2010) - In conjunction with the Ottawa Bear Hug committee, the Sens Foundation announced today the launch of fundraising efforts in support of Bear Hug III which is scheduled to take place on Friday, May 7, at 11 a.m. Senators' forward Nick Foligno will join the fundraising event which will feature more than 16,000 students and teachers from 15 local schools in an attempt to surpass a Guinness World Record for the largest Bear hug. The record would render the city of Ottawa the new Bear Hug Capital of the World. 

Bear Hug III has a pledge goal of $500,000. Monies raised will be to donated to the Sens Foundation in support of cancer research and treatment at Roger's House, the Children's Hospital of Eastern Ontario Foundation, Ottawa Regional Cancer Foundation and the Ottawa Hospital Foundation.

Foligno's mother, Janis, died following an arduous battle with breast cancer in July, 2009. "Having experienced the devastating effects of cancer personally, it was an easy decision for me to accept the captaincy of this great event," said Foligno. "I'm excited to be part of Bear Hug III and I hope to inspire local students to join the cause in support of making a difference."

The National Hockey League (NHL ®) and the National Hockey League Players' Association (NHLPA) will support the campaign as part of Hockey Fights Cancer, their joint charitable initiative.

"Nick is an amazing young man and his dedication to cancer research is truly inspirational," said Devin Smith, NHLPA Director of Community Relations. "The NHLPA is proud to support Nick in Bear Hug III, along with the Sens Foundation, the NHL and the entire Ottawa community in an effort to help make this charitable endeavor successful."

"We are proud to join with Nick, the Sens Foundation and the students of Ottawa Catholic Schools in this important initiative," said Kenneth Martin, Jr., NHL Vice President of Community Affairs. "We encourage fans to join this worthy cause and help Nick and the students reach their goal."

"The Sens Foundation is fortunate to have the support of the NHL, NHLPA and Nick Foligno," said Sens Foundation president Danielle Robinson. "The contribution from our partners, sponsors and the community is sure to make this event a success."

The first Bear Hug in 2004 saw 5,100 students and teachers raise more than $118,000 while establishing a Guinness World Record. Ten schools raised an unprecedented $318,000 for cancer patient care and research while attempting to break the Guinness World Record for the largest hug in 2008. After falling short of the time required to qualify for a new record, the group is confident that this year's attempt will be successful in making a difference in our community.

For more information about Bear Hug III and how to make a contribution please visit

About Hockey Fights Cancer

Hockey Fights Cancer™ is a joint charitable initiative founded in December 1998 by the National Hockey League® and National Hockey League Players' Association. It is supported by players, NHL member clubs, NHL alumni, the NHL Officials' Association, professional hockey athletic trainers and equipment managers, corporate marketing partners, broadcast partners and fans throughout North America. The goal of Hockey Fights Cancer is to raise money and awareness for national and local organizations involved in cancer care and research. To date, Hockey Fights Cancer has raised more than $11 million. 

NHL, the NHL Shield and National Hockey League are registered trademarks and Hockey Fights Cancer is a trademark of the National Hockey League. All Rights Reserved.

NHLPA, National Hockey League Players' Association and the NHLPA logo are trademarks of the NHLPA. © NHLPA.

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