Shaking the Tree -- InsideView Frees Corporate Family Trees to Improve Sales Productivity

SAN FRANCISCO, CA--(Marketwire - November 17, 2009) - InsideView today announced that it is making corporate family tree information available within SalesView, InsideView's award-winning Sales Intelligence solution. SalesView discovers sales opportunities across both emerging social media and traditional editorial sources, and presents them natively within CRM applications for optimum usability. Corporate family trees, which paint a more complete picture of account opportunity across all related businesses and enable customers to stay up-to-date with changes in corporate structure, are the latest addition to the rich intelligence delivered by SalesView. Legacy sales data providers have traditionally charged steep licensing fees to access this data, which is highly valued by sales organizations for territory planning, account planning, as well as identification of cross-sell and upsell opportunities. Now SalesView customers will enjoy unlimited access to corporate family tree information at no additional cost.

Legacy data vendors have typically taken many years to create corporate family trees due to their dependence on editorial staffs, while InsideView was able to create the feature in just months by using the InsideView Smart Cloud™, its pioneering plug-and-play content addition and validation platform. The InsideView Smart Cloud, announced earlier this summer, continuously aggregates and analyzes relevant personal, professional and corporate information from more than 20,000 content sources, including emerging social media content from Jigsaw, NetProspex, LinkedIn, Facebook, Twitter, Google Blog Search, and other online news sources as well as traditional data providers including Thomson Reuters, Capital IQ, and Cortera. Family trees represent the latest form of structured sales intelligence to be harvested and validated by the Smart Cloud. As a technology company, InsideView is able to deliver new features very quickly and free of charge to existing customers.

"Delivering corporate family trees in record time and at no additional cost to our customer base is yet another testament to InsideView's Smart Cloud platform," said Rand Schulman, chief marketing officer of InsideView. "InsideView customers now have unlimited access to timely and accurate corporate hierarchy information to maximize sales opportunities within each account."

About InsideView

InsideView is a Sales 2.0 leader, bringing intelligence gained from social media and traditional editorial sources to the enterprise to increase sales productivity and velocity. InsideView's award-winning sales intelligence solution, SalesView, continuously aggregates and analyzes relevant executive and corporate data from thousands of content sources to uncover new sales opportunities. SalesView delivers this intelligence natively within CRMs and mobile devices for optimum usability. The San Francisco-headquartered company was founded in 2005 and is venture-backed by Emergence Capital Partners, Rembrandt Venture Partners and Greenhouse Capital Partners. InsideView's products are used by more than 21,000 sales professionals and 2,000 companies worldwide, including Adobe, BMC, CapGemini, IBM, Polycom, and VMWare. InsideView's CRM partners include Salesforce.com, SugarCRM, NetSuite, Microsoft, and Oracle. For more information, visit www.insideview.com.

Contact Information: Contact: Peter Evers or Christopher Schreiber LaunchSquad 415-625-8555 insideview@launchsquad.com