December 15, 2009 08:30 ET

Share the Gift of Music This Holiday Season With the New Givex Gift Card From The Royal Conservatory

TORONTO, ONTARIO--(Marketwire - Dec. 15, 2009) -

Attention: Arts and Business Editors

For anyone who has missed the mark by giving tickets to the wrong concert, there is a new way to share the gift of music with those you love! The Royal Conservatory (RCM), in partnership with Givex, a global provider of gift card technology, announced today the launch of its new gift card program.

As Canada's largest independent music and arts education institution, The Royal Conservatory brings joy into the lives of half a million Canadians each year through its performances, music programs and educational initiatives. RCM gift cards can be used for any concert of the recipient's choice, ensuring that your gift of music never falls flat again.

"We already have a waiting list to buy our new gift cards," says Karen Leiter, Vice President Marketing and Communications, The Royal Conservatory. "They have arrived just in time for the holiday season. This has been such a momentous year, with the opening of Koerner Hall and the completion of our new national headquarters. The addition of RCM gift cards gives a new audience the opportunity to attend a concert in one of our new performance spaces."

"The Royal Conservatory is recognized as a leader in music and arts education in Canada and around the world," says Brittain Brown, VP Marketing and Product Management, Givex. "I am very excited they have selected Givex. We look forward to helping them make unique learning and creative opportunities more accessible to present and future music lovers everywhere."

About Givex

Givex is known for innovative stored-value technology that has driven customer acquisition and retention programs for clients in 35 countries since 1999. Givex provides a broad range of profit enhancing processes that seamlessly integrate gift cards, loyalty engines, e-couponing and targeted email campaigns. This innovation is also backed up by years of experience and the relentless pursuit of excellence that defines our technology and client support. Find out more at

About The Royal Conservatory

Founded in 1886, The Royal Conservatory is the largest and oldest independent arts educator in Canada. It is an internationally-renowned centre for performance and learning providing opportunities for personal development through music and arts education in over 300 communities across and Canada and a dozen countries around the world. Each year more than 500,000 Canadians take part in RCM programs, exams and public school initiatives. More information about The Royal Conservatory's concert season is available at

Contact Information

  • Givex
    Bryan Wang
    Marketing Manager
    1-877-478-7733 ext. 309