SOURCE: Cincom Systems

December 05, 2006 14:03 ET

Shaun Smith Joins New Blog Dedicated to Changing Today's Customer Experience

CINCINNATI, OH -- (MARKET WIRE) -- December 5, 2006 --Shaun Smith, an author, speaker and consultant on customer experience management, has signed on to be a guest columnist for the blog The Perfect Customer Experience. This blog is for business managers who want to stay on top of developments in Customer Experience Management. It is a blog about creating and communicating the relentless pursuit of the perfect customer experience.

The Perfect Customer Experience is edited by Dale Wolf, a 30-year veteran marketer who has led many business managers in the shift from internally focused to customer-centric marketing messaging. He defines the "perfect customer experience" as one that results in customers becoming advocates for the company to create referral, retention and profitable growth.

According to Wolf, "The Perfect Customer Experience blog is about sharing insights on customer experience and contextual marketing. The ideas are free to visitors in the hope that this knowledge will assist managers who want to lead a transformation from traditional marketing to new-age marketing. Our editorial team is expanding quickly so readers will have access to multiple points of view on how to achieve a perfect customer experience."

The Perfect Customer Experience blog also covers visionary, strategic and tactical articles and provides original content and links to hundreds of experts and resource libraries. Visitors can engage by posting their own comments on articles of interest. For additional information, contact Dale Wolf at Dale Wolf is an employee of Cincom Systems.

About Shaun Smith

Shaun is a leading consultant in helping organizations differentiate through customer experience and deliver their brand through their people. He is an inspirational presenter and respected author with a wealth of worldwide practical experience. Shaun has been a key catalyst in expanding management focus from the tactical issues of customer service to the much wider and strategic issue of customer experience. He has developed some of the latest thinking and practice around this subject, helping organizations worldwide to create a compelling customer experience that achieves brand differentiation and long-term customer loyalty. Published in January 2006, Shaun's new book, "See, Feel, Think, Do: the Power of Instinct in Business," argues that the pendulum has swung too far toward "managing by the numbers" and away from "leading from the gut." For more information, visit

About Cincom Systems

Cincom delivers and supports innovative software and services to simplify complex business processes. For nearly 40 years, we have empowered thousands of clients worldwide to transform their businesses and outperform the competition by providing ways to increase revenue, control cost, minimize risk and achieve rapid ROI.

Cincom serves clients on six continents including BMW, Citibank, Boeing, Northwestern Mutual, Federal Express, Ericsson, Penn State University, Milacron, Siemens, Rockwell Automation and Trane. For more information about Cincom's products and services, contact Cincom at 1-800-2CINCOM (USA only), send an e-mail to or visit the company's website at

Trademarks: Cincom and the Quadrant Logo are registered trademarks of Cincom Systems, Inc. All other trademarks belong to their respective companies.

© 2006 Cincom Systems, Inc. All Rights Reserved

Contact Information

  • Media Contact:
    Donna Hedge Burns
    Public Relations Specialist
    Cincom Systems, Inc.
    Email Contact