SOURCE: Shelfari

May 30, 2007 09:15 ET

Shelfari and ForeWord Bring Two Reading Worlds Together Through New Partnership

Prominent Literary Magazine to Announce 2006 "Book of the Year" Awards at BEA and Integrate Final Selections Into Shelfari's Online Community of Readers

SEATTLE, WA--(Marketwire - May 30, 2007) - Shelfari (www.shelfari.com), the leading social media site for book lovers, today announced a new partnership with ForeWord, a leading reviewer of books from independent publishers. At this year's Book Expo America (BEA), ForeWord will once again make its "Books of the Year" selections on June 1, 2:30pm at Second Stage. To celebrate these achievements and connect with readers unable to attend BEA, Shelfari will feature ForeWord's "Books of the Year" winners in a specially designated group (http://www.shelfari.com/groups/10736/about) where its growing community of book lovers will be invited to discuss the finalists and engage in a discussion with some of the featured authors once the winners have been announced. Shelfari and ForeWord plan to announce further site and content integrations in the coming weeks.

"The Shelfari community is fundamentally changing the publishing dynamic by giving readers a voice to air their opinions and authors a platform to open a dialogue with their fans," said Victoria Sutherland, publisher of ForeWord. "At ForeWord we understand the intrinsic value of engagement marketing and how it is transforming the publishing world from the ivory towers of one-way reviews to construct a meaningful and lasting discourse with readers."

Shelfari and ForeWord represent two sides of the media coin. On the one side is ForeWord, with its commitment to in-depth reviews and literary analysis. On the New Media side is Shelfari, representing the next generation of readers who gather online to share and connect with others who share their tastes. With more and more newspapers eliminating the role of book reviews, readers are migrating online to find new venues for serious literary discussion and embracing sites like Shelfari, which provide them with the latest Web-based tools for self-expression.

"ForeWord represents a leading voice in the literary landscape and we are excited to bring their unique perspective to the Shelfari community," said Josh Hug, founder of Shelfari. "What we've found since starting Shelfari is that readers are hungry to connect with authors and get to know them beyond the printed page. From the perspective of publishers, we've also discovered the immense power that Shelfari can have from building word-of-mouth buzz for up and coming authors and new books. Working with ForeWord, we look forward to bringing these two worlds together in exciting new ways."

About Shelfari

Headquartered in Seattle, Washington, Shelfari is creating the world's first social media site focused on books. A powerful yet simple interface enables Shelfari users ("Shelfarians") to build virtual bookshelves and socially interact around the books they care about. The company was founded by three technology veterans from RealNetworks who believe that people want to discuss and discover great books online. Shelfari can be found by visiting www.shelfari.com.

About ForeWord

Since 1998, ForeWord is still the only magazine showcasing critical reviews and title trends exclusively from the explosive independent publishing market. ForeWord's readership is a premium blend of over 15,000 librarians and chain store booksellers, along with nearly 1,000 members of Booksense and Mountains & Plains booksellers who all make buying decisions that affect the reading habits of millions of readers.

Contact Information

  • Press Contact:
    Robert Nachbar
    Kismet Communications
    206-427-0389
    Email Contact

    Whitney Hallberg
    ForeWord Magazine
    231-933-3699
    Email Contact