SOURCE: Shift4 Corporation


June 22, 2010 16:10 ET

Shift4 Corporation to Waive Start-Up Fees for Gift Card Services to New and Existing Customers

LAS VEGAS, NV--(Marketwire - June 22, 2010) -  Shift4 Corporation, the world's leading independent provider of payment gateway services, announced today that it will offer fully integrated gift card services via IT'S YOUR CARD® to new and existing users of DOLLARS ON THE NET® until December 31, 2010.

As part of this promotion, Shift4 customers will receive IT'S YOUR CARD with no fees for the following:

  • Unlimited gift card numbers (for use in electronic or plastic gift cards)
  • Cross-property setup (multiple locations)
  • Customizable Web pages for online selling
  • Installation
  • Training

"We want to give something back to our customers that will help them become more successful," said Dave Oder, President and CEO of Shift4. "Enabling businesses to start selling gift cards -- or to switch to our superior gift card solution -- without the upfront costs is one way we could do that. And with the lowest transaction fees and best security of any gift card solution on the market, IT'S YOUR CARD is the best choice."

Shift4's Director of Strategic Business Development Daniel Montellano said, "Companies who offer gift cards tend to bring in new customers, see increased sales and store traffic, promote customer loyalty, and enhance their marketing efforts."

IT'S YOUR CARD leverages Shift4's core competencies in transaction processing and data security and offers the following differentiating features:

  • 100% Processor Neutrality -- merchants can switch processors or POS/PMS systems and continue to use the same cards
  • Full Integration -- fully integrated into the PMS/POS so you can activate, swipe, charge, report, and process balance inquiries from the same place you charge credit cards (no extra terminals or phone lines required)
  • No Finance Charges/Discount Rates -- the merchant gets the money and holds the money from gift cards
  • Unmatched Security -- TrueTokenizationsm, the most comprehensive and mature payment security technology in the industry
  • Full Compliance -- meets the escheatment and expiration rules of each state
  • Robust Reporting -- tracking and reporting tools that allow you to see who is using your gift cards and how they are being utilized, including reports to handle the distribution of funds between entities

To take advantage of this limited-time offer, existing and prospective customers should contact Shift4 at 1-800-265-5795,, or

About Shift4 Corporation
Shift4, a leading developer of secure payment processing software and services utilizing the Software as a Service (SaaS) model, provides real-time enterprise payment solutions for leaders in the hospitality, retail, food services, auto rental, mail/telephone order, and eCommerce markets. Leveraging connectivity to every major processor, DOLLARS ON THE NET provides both high-speed and low-cost authorizations and settlements for credit, debit, check, private label, and gift card transactions. DOLLARS ON THE NET also features the ability to access, review, report, and edit transactions prior to settlement combined with a searchable 24-month archive of transactions for retrieval and chargeback defense. Shift4 is an innovator in payment security, being the first to deliver a tokenization solution for long-term card data protection as well as 4Go® and i4Gosm to protect payment data in transit and legacy applications.

Contact Information

  • Media Contact
    Gianna A. Vivo
    Shift4 Corporation
    702-597-2480, ext. 43300
    Email Contact