November 25, 2009 07:59 ET

ShopNBC Launches Online Cellular Store, Powered by Simplexity

MINNEAPOLIS, MN--(Marketwire - November 25, 2009) - ShopNBC (NASDAQ: VVTV), the premium lifestyle brand in electronic retailing, today announced the Cellular Store (, featuring mobile devices and service plans. The new online destination at is powered by Simplexity, a leading online retailer of cell phones and home services. As part of the network's ShopNBC Anywhere initiative, customers can shop via cable and satellite TV; online at, and streamed live at www.ShopNBC.TV.

ShopNBC customers now have the ability to research and buy mobile devices, accessories and service plans through the Cellular Store. With over 400 items from the top wireless providers in the country, visitors can browse hundreds of wireless devices from LG, BlackBerry, Samsung and more by phone type, service provider, or rate plan as well as order accessories for mobile devices. Users can also upgrade their existing cell phone and service plans with ease.

"We are pleased to collaborate with Simplexity on this expanded web product initiative for our consumer electronics category," said John Schrogie, Director of Housewares and Consumer Electronics of ShopNBC. "Through the Cellular Store, we are able to enhance our premium shopping experience for customers seeking the newest wireless brands and products."

"We are excited to be selected by ShopNBC," said Jeff Baskin, Senior Vice President of the Consumer Wireless Division of Simplexity. "They have earned a stellar reputation for being the premium lifestyle brand in the electronic retailing industry, and an authority and destination for consumer electronics. With our support, they can now include wireless products and services to their product assortment and further delight their loyal customers."

For more information please visit

About ShopNBC

ShopNBC is a multi-channel electronic retailer operating with a premium lifestyle brand. The shopping network reaches 73 million homes in the United States via cable and satellite television: DISH Network channels 134 and 228; DIRECTV channel 316. Programming is also streamed live on the web at http://www.ShopNBC.TV. Its companion Internet site,, is recognized as a top e-commerce site with compelling product videos.

About Simplexity

Simplexity is the leading online retailer of cell phones and wireless plans. Simplexity's technology solutions include merchandising, procurement, customer service, billing, customer relationship marketing, order processing and cell phone activations for the largest carriers in the U.S. We operate private label websites for some of the largest names in retail, including Best Buy, RadioShack, Newegg, Sears, and Dell,as well as, the popular website Wirefly (, the leading one-stop cell phone and wireless plan comparison shopping site that has been awarded "Best of the Web" by Forbes magazine and "Best in Overall Customer Experience" by Keynote Systems. For more information about the company, its products and services, visit the Simplexity corporate website at

Contact Information

  • Contact Info:
    Anthony Giombetti
    Media Relations
    612 308 1190
    Email Contact

    Megan E. Murray
    Director, Corporate Communications
    703 657 4102
    Email Contact