SOURCE: Omniture

April 28, 2008 08:00 ET

Shopit Uses Omniture to Optimize Performance of Ecommerce Widgets on Social Networking Sites

Commerce Platform Provider Uses Insight From Omniture to Proactively Build Widgets That Appeal to Consumers

OREM, UT--(Marketwire - April 28, 2008) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Shopit, Inc. -- a leader in social commerce -- has selected Omniture to measure the performance of retail-based widgets and other applications the company hosts on social networking sites such as FaceBook and MySpace. Using Omniture SiteCatalyst® Web analytics, Shopit will be able to better understand how each 'Shopit Store' is driving traffic as well as identify the entry and exit points associated with each application. With this insight, Shopit will have the information it needs to enhance the user experience associated with these personalized shopping applications.

"Our goal is to continue developing the most advanced networking tools that enable ecommerce in a social setting," said James Revell, senior vice president of marketing at Shopit. "Having insight into our traffic is critical to our success and the information provided by Omniture gets us closer to our user base so we can more proactively build-in features that will be of the most benefit to them."

Shopit's commerce intelligence system matches goods and services with millions of potential buyers based on interests shared within their social network. Products and services can be directly linked from Shopit to any site, including MySpace, FaceBook, Bebo, Friendster, Blogger, LiveJournal, Xanga, as well as traditional ecommerce sites such as eBay, Craigslist and Amazon. It is a leading ecommerce exchange that allows users to build personalized widgets, quickly upload items and list them for sale.

"With the increasing popularity of social networking, it is a natural next step to marry ecommerce with these platforms -- further enhancing the online ecosystem," said Chris Harrington, president of worldwide sales and client services at Omniture. "The number of social networking users continues to grow and their interests are changing quickly. Omniture provides a way for Shopit retailers to gain insight around buyers' behavior and develop strategies to convert them into customers."

About Shopit

Shopit is a simple to use commerce platform that enables efficient sharing and publishing of products and information anywhere online. Products and Services can be directly linked from Shopit to any site, including popular destination properties like MySpace, FaceBook, Bebo, Friendster, Blogger, LiveJournal, Xanga and many more. Shopit enables users within these networks to buy and sell goods and services. Shopit's Free Commerce platform provides 100 percent Identity Management/Security features, Shipping Management, and the Moderation of the products, services and content published by its users. Shopit's free service is compatible with most social networks, Blogs, and traditional ecommerce sites such as eBay, Craigslist, Yahoo Stores and Amazon. The service also supports communication with LinkedIn and Plaxo. For more information, go to

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's more than 4,400 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP.

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and the Omniture logo are registered trademarks of Omniture, Inc., and Omniture owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers and their end users. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including our SiteCatalyst and other services, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; expansion of our international operations; and such other risks described in Omniture's annual report on Form 10-K for the year ended December 31, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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