October 26, 2007 17:16 ET

Shoppers Rate Most Reliable e-Tailer of Books, Movies, Music and Games

Heavy Technology Investment Paying Off

SALT LAKE CITY, UT--(Marketwire - October 26, 2007) - According to a survey of visitors to major internet retailers of books, music, movies and games, (NASDAQ: OSTK) is the most reliable and responsive on the web.

The study, conducted by Keynote Competitive Research, prompted respondents to rate sites based on their availability, page load speed and transaction time. According to Keynote, sets the industry standard in these areas.

"It is gratifying to see our website rated the best in its class, especially given how much effort and investment we've dedicated to improving the customer experience," said CEO Patrick Byrne. "This Keynote announcement validates the flood of positive feedback we've received."

Byrne says the past year has seen the successful implementation of several initiatives aimed specifically at boosting page download time.

"There is a correlation between site responsiveness and shopper conversion," Byrne noted. "From a business perspective, it was a simple decision, and one of the central reasons our customer satisfaction metrics have been trending up so sharply recently."

Keynote Competitive Research gathered the site reliability and responsiveness data as part of a larger survey measuring overall customer experience, in which earned a fourth place rank: ahead of such retail powerhouses as Wal-Mart, Target, and Borders.

About, Inc. is an online "closeout" retailer offering discount, brand-name merchandise for sale over the Internet. The company offers its customers an opportunity to shop for bargains conveniently, while offering its suppliers an alternative inventory liquidation distribution channel., headquartered in Salt Lake City, is a publicly traded company listed on the NASDAQ Global Market System and can be found online at is a registered trademark of, Inc.

Full survey available at: